Paid Social Manager

Job Title: Paid Social Manager
Location: Bolton, UK
Salary: £38,000 - £50,000
Company:
Join a dynamic and reputable legal firm based in Bolton, committed to providing exceptional legal services to clients across various sectors. With a focus on innovation and client satisfaction, we are seeking a talented Paid Social Manager to join our marketing team and drive our social media advertising efforts to new heights.
Role Overview:
As a Paid Social Manager, you will be responsible for developing, implementing, and optimising Paid Social media campaigns to drive lead generation and increase brand awareness & engagement. You will work closely with key stakeholders to develop creative strategies tailored to our target audience.
Key Responsibilities:

• Develop and execute comprehensive Paid Social media strategies across various platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Create and manage social media advertising campaigns, including budget allocation, targeting, ad copywriting, and creative asset development.
• Monitor campaign performance, analyse key metrics, and optimise campaigns to achieve KPIs and ROI goals.
• Conduct A/B testing and audience segmentation to refine targeting and messaging strategies.
• Stay informed about industry trends, platform updates, and best practices in Paid Social media advertising.

Requirements:

• Proven experience in Paid Social media advertising.
• In-depth knowledge of social media platforms, advertising tools, and analytics.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinker with a passion for staying ahead of industry trends and exploring innovative marketing strategies.
• Experience with social media management platforms.