Paid Social Media Manager

Remote (Must be UK based)

This is a wonderful opportunity to join a fast-growing, focussed and established digital marketing agency as their dedicated Paid Social Media Manager. In this new position you will play a pivotal role with direct impact, managing performance-focused ad campaigns on Facebook, TikTok, and LinkedIn. You'll navigate advertising, focusing on execution, optimisation, and impactful data analysis to enhance ROAS.

Your role will involve:

• Optimising KPIs: Vigilantly managing and refining Cost per Acquisition (CPA), Cost Per Lead (CPL), Conversion Rate (CR) and CTR to boost efficiency and aligning with business goals
• Leading campaigns: Driving top-tier Paid Social campaigns with a proactive and strategic mindset, best-practise media buying and compelling creative to surpass KPI benchmarks
• Analysing & executing: Employing tools like Meta Ads Reporting, Anytrack and GA4 to dissect campaign data and fortify a data-led strategy to enhance KPIs continually
• Communicating: Delivering clear, data-backed updates and insights for constant campaign refinement
• Results You’ll Deliver:

o Exceeding KPIs: Surpassing CPA, CPL, order, and lead volume goals to optimise campaign performance and efficiency

o Strategic adaptation: Utilising KPI insights to stay ahead, adapting to market shifts and platform changes for ongoing impact

o ROI Focus: Leading campaigns towards the best ROI via relentless KPI and data analysis

You will be the ideal candidate due to your:

• Proven experience in managing significant ad budgets
• Proficiency in data analysis tools like Meta Ads, GA4 and Excel
• Exceptional problem-solving and project management abilities
• Inherent drive for success and a passion for the advertising field
• Clear communicator of complex data and strategies

This is a lovely role within a company who offers autonomy and flexibility. Please apply now if this sounds like the role for you!