Digital Communications & Social Media Manager

Position: Digital Communications and Social Media Manager

Location: Aldershot

Salary: £35,000-£40,000, commensurate with experience

Nicholas Associates has an excellent opportunity for a Digital Communications & Social Media Manager, to be based in Aldershot. Our client is a leading trade association & membership organisation.

You will be the Digital Communications and Social Media contact, responsible for developing compelling online content and delivering this to the current and future membership.

You will help shape and develop the industry voice through enhanced Digital Communications and a more comprehensive digital approach to delivering news, views and information updates to current and future members. The main task is to focus primarily on improving all aspects of Digital Communications and Social Media to promote the organisation across the UK

Key Responsibilities:

• Creating and delivering consistent and appealing Digital Communications content output for Social Media, website & email. This will also include the creation of video content, as well as digital and printed adverts and marketing brochures.
• Proactively identify marketing opportunities to highlight the work of the organisation to its current membership as well as to new potential industry members.
• Developing innovative campaigns that deliver a targeted message to specific audiences. This could be through both print, online and Social Media channels etc.
• Designing digital assets and promotional materials for online (and print) use, using Adobe Creative Cloud and all current relevant tools.
• Producing and posting regular and high-quality content across 'X'/Twitter, LinkedIn, plus explore new channel development.
• Actively engaging in other relevant industry related content such as engaging with other industry influencers.
• Assisting with planning, managing, and capturing content at photoshoots and video content at industry events.
• Analysing and reporting on digital communication KPIs (website and Social Media).
• Contributing to the development of a more digital trade facing member magazine
• Attending industry exhibitions and events, which may fall outside of standard office hours.
• Reporting to the Deputy Director General and working closely with the PR Manager

The Person:

Applicants will need proven Social Media and Digital Communications experience and be able to demonstrate how they have delivered content, campaigns and managed Social Media channels effectively.

Experience of working in a trade association or membership association would be advantageous but not essential.

Key skills:

• Filming and editing videos for You Tube and Social Media.
• Creating content and posts for various Social Media platforms and manage a regular schedule of Social Media activity.
• Developing digital campaigns and monitoring success.
• Producing Podcasts or running Webinars
• Producing a digital magazine and/PR digital copy for website (desirable).
• Knowledge and experience of graphic design for both print and digital purposes.
• Proficient in using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and design apps like Canva.
• Strong copywriting skills with the ability to write interesting and grammatically correct copy, and communicate persuasively to different audiences.
• A good understanding of SEO and Google Analytics.
• Update website content using systems like Umbraco.
• Work autonomously remotely but also collaboratively within a team as required.
• Strong attention to detail.
• Degree in Social Media, Digital Communications and/or marketing
• 3 + years experience in a Digital Communications and/or Social Media role

The Package:

• Salary - £35-40K, commensurate with experience
• Hours - 36.5 per week Monday to Friday with flexible working in line with company policies.
• Flexible hybrid working which will include regular and agreed time in the HQ offices. There will also be a need to travel on certain occasions which could include overnight stays.
• 25 days holiday entitlement per annum plus 8 public holidays.
• On commencement of employment, you will be auto-enrolled into the company National Employment Savings Trust (NEST) whereby the company makes a 5% contribution to your pension, and you make a 3% contribution. On completion of a satisfactory 6-month probationary period you will be offered to increase this benefit to 10% employer subject to a 5% contribution by yourself.
• The company provides a death in service benefit at a sum equivalent to three years' annual salary following completion of a satisfactory 6-month probationary period.