Paid Social Specialist

KRS are supporting with a leading client based in the Yorkshire region for a Paid Social Specialist. This is a specific role aligned with our clients online requirements and experience with TikTok and Facebook.

Responsibilities

This position will develop, administer, and manage all Paid Social marketing activity across platforms such as TikTok, Facebook and Instagram. The right person for this role will also have an eye on how other emerging social media platforms that can support and contribute to the marketing goals. A hands on approach is key.

Being part of the performance function of the existing marketing team and being responsible for the day-to-day delivery of leads. Our client understands that Paid Social is increasingly becoming an integral part of the performance marketing mix and offers the opportunity to scale our clients business activities.

Having extensive and specific experience in Paid Social media and managing Paid Social campaigns particularly across TikTok and Facebook is how you will be successful in this role, having a proven track record for using these channels to deliver B2C leads.

Proving what content works on which channels, as well as how best to maximise reach for each specific audience/campaign. A deep understanding of social media campaigns and how to communicate the right message to the ideal audience, that ultimately delivers leads that convert into quality customers is essential.

Main duties include:

• Run a diverse range of comprehensive paid lead generation and brand campaigns through social media platforms including; TikTok, Facebook, Instagram and LinkedIn as a minimum.
• Track, measure, and analyse performance of Paid Social campaigns.
• Optimises all ads including creation of custom audiences, regular check ins, restrategising.
• Ensure campaigns are executed flawlessly, with an eye on constant optimisation.
• Keep on top of industry insights relating to paid and use these to re-strategise to ensure maximum ROI.
• Offer wider support on all things Paid Social, inputting on campaign strategy and creative content.
• Analyse results and provide recommendations to improve Paid Social campaign and platform performance.
• Serve as a Paid Social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.
• Provides useful and timely insight and analytics into the paid strategy that the head of performance marketing can share back to the business.
• Lead monitoring and reporting of ad performance and proactively communicate any issues.
• Support the generation of new Paid Social campaigns, ad groups, and accounts and aid in the creation of new Paid Social marketing initiatives.
• Run regular A/B tests of campaigns to drive performance gains.
• Cost estimate and budget management.
• Ad Copy writing and testing.
• Work across the digital marketing team to optimise landing pages and develop supporting content.
• Tracking setup (including tracking codes generation, goals and funnels setup).
• Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other Paid Social initiatives.
• Keep pace with industry trends and developments.
• Communication to team and management on project development, timelines, and results.
• You will also work closely with other teams within the organisation to ensure we deliver consistently across the board.

Qualifications

• A minimum of 3 years experience running paid lead generation campaigns on all social media platforms, specifically, TikTok, Facebook, Instagram and LinkedIn
• Experience of working on high volume lead generation campaigns
• Completed Facebook accredited courses
• An enthusiasm to learn
• A passion for data-driven digital marketing
• A strong eye for detail and an analytical mind
• Experience of managing budgets to achieve the highest level of ROI
• Be honest, hard-working, creative, empathetic and a team player

This is a truly exceptional role, with a client who prides themselves on success and culture. A client who is always pushing the boundaries in their sector and digital capabilities.

I would be keen to speak with suitable candidates, apply today for the next step in your career journey.