AddressJob Title
Partner Marketing Director, EMEA
Job Description
About our Partner Marketing Director, EMEA role:
In this hands-on Director role, you will deliver increased partner contributions to regional growth strategies through effective partner-led, demand generation and engagement. These activities align with Sage's global partner performance marketing priorities and measures and accelerate our growth strategy to drive annualized recurring revenue (ARR).
Whats in it for you?
Joining as the Director of Partner Marketing EMEA offers you the opportunity to lead and cultivate a top-tier team focused on developing, implementing, and evaluating strategic marketing strategies in collaboration with our partners. As a skilled people manager, you'll have the chance to drive impactful Partner Marketing endeavors, fostering deeper connections and trust with key stakeholders and partners throughout the region. Your influence will be instrumental in realizing country win plans and ensuring the success of regional marketing initiatives. This role provides a platform for you to showcase your leadership abilities while making significant contributions to our company's growth and success in the EMEA market.
Summary of your day-to-day?
In the role of Director within the Partner Marketing division, you will report directly to the Senior Director of Global Partner Marketing. Your responsibilities encompass a wide range of strategic initiatives aimed at driving value and volume through partner-led demand generation and engagement. This entails providing inspiring leadership and coaching to in-country Partner Marketing teams, fostering their development and maximising their potential.
#LI-CR2
Key Responsibilities
This role involves creating and implementing effective Go-To-Market (GTM) strategies for co-marketing initiatives. It requires managing budgets, overseeing data analysis, creating enablement materials, and fostering collaboration with global and local Performance Marketing teams. They contribute to building Partner Marketing capabilities and driving brand governance and management through partners.
Minimum qualifications:
• Effective leader of people, coach, mentor, and communicator
• Skilled in influencing stakeholders/relationship management across multiple teams, internally and externally.
• Compelling background building sell-to /sell-through /sell-with relationships, ideally with global partners.
• Ability to embrace a growth mindset and inspire others to do the same.
• Considerable experience and understanding of the dynamics and operations of indirect (partner) channels and partner types.
• Proven record of creating and delivering successful partner strategies with the ability to switch between tactical and strategic initiatives that deliver forecast results.
• Highly skilled collaborative problem solving with both cross-functional and external stakeholders.
• Must have marketing experience in the technology/software space.
• 10+ years in the technology or related sector
Technical / professional qualifications:
• 5+ years of partner/channel marketing experience
• 5+ years' experience building & executing GTM plans across direct & indirect channels.
• Exceptional leadership and communication skills
• Experience in SaaS sales channel enablement
Dig deeper about who we are:
Who is Sage: https://www.sage.com/en-us/company/about-sage/
Life at Sage: https://www.sage.com/en-us/company/careers/
Our Values & Behaviours: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
How we make a difference: https://www.sage.com/en-us/company/sage-foundation/
Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/
Your benefits (Only Applicable for UK Based Roles)
Benefits video - https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
Function
Performance Marketing
Country
United Kingdom
Office Location
Newcastle;London;Manchester;Winnersh
Work Place type
Hybrid
Advert
People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
