AddressTHG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
About LOOKFANTASTIC
Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry.
We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.
About The Role
We are seeking an experienced and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing marketing budgets/strategies to achieve key performance indicators (KPIs) and business objectives across regions, specifically the UK, Ireland, and MENA. The candidate will play a crucial role in cost of sale management, tracking, and reporting on the company's daily trade activities and overseeing the marketing efforts for the LF Beauty box subscription service.
Responsibilities and Duties:
- Budget Management:
- Manage and allocate budgets effectively across different marketing channels for the specified regions and beauty box subscription service to achieve maximum ROI and cost efficiencies.
- Monitor and report on campaign budget utilisation, making adjustments as necessary.
- Monitor and manage the cost of sale to ensure profitability targets are met for each region.
- Campaign Management/Cost Of Sale Management:
- Plan and oversee all aspects of Performance Marketing campaigns in the UK, Ireland, and MENA, including day to day trade and our beauty box subscription services.
- Implement strategies to optimise the cost-effectiveness of marketing campaigns while maximizing sales revenue.
- Data Analysis, Tracking and Reporting:
- Utilise analytics tools to track, measure, and report on the performance of marketing campaigns.
- Implement robust tracking mechanisms to monitor the performance of marketing campaigns in real-time.
- Provide regular reports and insights to key stakeholders, highlighting areas for improvement and success.
- Provide in-depth analysis of key performance indicators (KPIs) such as COS, CPA, CPS, ROI and conversion rates and their impact on overall business performance.
- Daily Trade Ownership:
- Provide insightful commentary on the company's daily trade activities, analysing market trends, competitor actions, and external factors impacting performance.
- Beauty Box Subscription Service:
- Develop and execute marketing strategies for the beauty box subscription service, targeting specific demographics and tailoring campaigns/budgets to regional preferences.
- Collaboration
- Collaborate with cross-functional teams to integrate Performance Marketing into overall plans for the specified regions.
- Collaborate with other Marketing Managers to ensure consistent and integrated marketing efforts across regions.
- Work closely with ecommerce, buying, commercial, finance and analytics teams to align marketing strategies with broader business objectives.
Qualifications & Skillset
- Educated to degree level
- Proven experience in Performance Marketing, with a track record of successful campaign management and optimisation (minimum 3 years)
- Line management experience (desired)
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Proficient in using digital marketing tools and platforms, such as Tableau, Google analytics, and Excel.
- In-depth knowledge of digital marketing channels, analytics tools, and performance metrics specific to these regions.
- Target driven with a strong commercial understanding and ability to report and make decisions based on marketing KPIS.
If you have a strategic mindset, regional expertise, and a track record of delivering tangible results in the specified regions, along with proficiency in cost of sale management, tracking, and reporting, we invite you to apply and contribute to our success in this exciting role.
Benefits
- Competitive Salary
- Company Pension Scheme – Matching up to 4%
- Enhanced Maternity and Paternity Policy
- Access to On-Site Doctor, Physio, Gym and Shop
- Commitment to Continued Learning and Development Through our Bespoke L&D Offering
- Exclusive Discounts off THG Brands
- Many More...
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
