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Form of workJoin our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
As a Performance Marketing Specialist, you will primarily focus on driving App Acquisition through paid channels and ASO. You'll be responsible for managing Apple Search Ads, Universal Ad Campaigns, and other Performance Marketing strategies for mobile apps. In addition, you'll handle ad hoc roles, such as Affiliates, purchasing orders, and other administrative duties.
Key Accountabilities and Responsibilities:
- Develop and execute Performance Marketing strategies to drive app acquisition, engagement, and retention.
- Plan, implement, and optimise paid advertising campaigns for mobile apps, including Apple Search Ads and Universal Ad Campaigns.
- Monitor campaign performance, conduct data analysis, and make data-driven decisions to improve key performance metrics such as installs, conversion rates, and ROAS.
- Collaborate with the Digital Marketing team to ensure consistency in messaging and branding across all marketing channels.
- Conduct thorough app store optimization (ASO) to improve app visibility, keyword rankings, and conversion rates.
- Stay up to date with industry trends, best practices, and changes in the app ecosystem, including app store algorithms and ad platforms.
- Manage relationships with external agencies, vendors, and partners to optimise campaign performance and explore new growth opportunities.
- Assist with other digital marketing activities, such as managing affiliate partnerships, coordinating purchasing orders, and supporting ad hoc administrative duties.
Location:
The company has a Hub in Nuneaton and we typically expect colleagues to spend at least two days each week in the office. There may also be occasional travel to other locations. We're a global, digitally enabled business and we expect our colleagues to be self-driven and to determine the most appropriate place to work each day to meet the requirements of the role, achieve their best performance and optimum output.
To be successful in this role you will have:
- Bachelor's degree or relevant experience in Marketing, Advertising, or a related field.
- Proven experience in Performance Marketing, specifically App Acquisition.
- Strong expertise in managing Apple Search Ads and Universal Ad Campaigns.
- Proficiency in data analysis and experience using analytics tools such as GA4, Appsflyer, and Apptweak to derive insights and make data-driven decisions.
- Excellent understanding of other digital marketing channels, including paid search, display advertising, social media, and affiliate marketing.
- Strong project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
- Detail-oriented mindset with strong analytical and problem-solving skills.
- Self-motivated and proactive with the ability to work independently as well as collaboratively within a team.
- Excellent communication and interpersonal skills.
If you are a performance-driven marketer looking to make a significant impact in the digital marketing landscape, apply now and be a part of our exciting journey at Holland and Barrett. Together, let's bring health and wellness to millions of customers worldwide.
Our Benefits for this role include, but not limited to:
- H&B Employee Discount - 25%
- Pension company contribution
- Exclusive benefits, free advice and savings from a range of retailers and providers
- And many more!
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
