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Form of work
SalaryI am looking for a PPC and SEO Specialist to join an online retailer based in Ramsgate. The ideal candidate will have a passion for digital marketing and a track record of delivering results through pay-per-click (PPC) advertising and search engine optimisation (SEO).
Day to day of the role:
Develop, execute, and optimize PPC campaigns across various digital platforms, ensuring alignment with our business goals.
Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI.
Monitor and analyse SEO and PPC campaign performance on a daily basis to ensure continuous improvement.
Collaborate with content creators to ensure that SEO best practices are properly implemented on newly developed content.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Assist with the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of large keyword lists and the development of ad copy for PPC campaigns.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
Generate monthly reports for management on major PPC and SEO metrics, goals tracking, revenue tracking, and other paid search initiatives.
Required Skills & Qualifications:
Proven experience as a PPC Manager or SEO Specialist.
Understanding of search engine algorithms and ranking methods.
Experience with PPC campaigns and SEO strategies.
Knowledge of keyword research and data mining tools.
Able to complete competitive analysis of other companies within the industry.
Excellent understanding of digital marketing concepts and best practices.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
Benefits:
Competitive salary and performance incentives.
Opportunities for professional growth and development.
A collaborative and creative work environment.
Access to the latest tools and technologies in digital marketing.
Apply now for immediate consideration!
