PR & Influencer Coordinator

Job Introduction

• PR & Influencer Coordinator 
• Beaverbrooks Head Office, Lytham St Annes
• Role requires regular office presence, option of hybrid working available also, to discuss at interview
• Permanent - 37.5 hours per week, Monday - Friday 9am-5pm
• £26,000 - £28,000 per annum depending on experience + excellent benefits + bonus scheme 
• Close date: Sunday 14th April
• Initial Phone Interviews:  w/c 15th April
• Interviews: w/c 22nd April

We have an exciting opportunity for a dynamic and passionate PR Coordinator, to join our fast-paced PR & Influencer team and drive a varied range of projects.

Our PR Coordinator will sit within the PR & Events team and will be focused on driving awareness, reputation and engagement for our Beaverbrooks and Loupe brands through earned media opportunities e.g. consumer and business publications, websites, blogs and social publishers.

As a growing PR tool for the business, you will also have responsibility for executing influencer campaigns end-to-end, from initial discovery and negotiations to delivering the report, for both macro and micro level influencers.

Working closely with the PR Assistant, you will report into the PR & Events Manager and will work collaboratively with internal/external stakeholders and wider teams including but not limited to product, retail and ecommerce, to deliver inspiring and seamless multichannel campaigns.

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

• UK's 3rd Best Large Company to Work For – Best Companies 2023 – based on employee feedback (We’ve been in the top 10 for the last 5 years)
• Retail's Best Company to Work For - Best Companies 2023
• 3 star accreditation from Best Companies for the 18th year running, which reflects 'world class' levels of workplace engagement.
• ‘The Happiest Place to Work’, in partnership with Retail Trust, at the Retail Week Awards 2023

AMAZING BENEFITS FOR AMAZING PEOPLE

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, some of the benefits we offer include:

• Great office profit share bonus
• Outstanding colleague discounts which extend to your family & friends
• Free car parking
• Wellbeing scheme
• Contributory Pension & Life Assurance
• Regular social events - including, but not limited to: pay day drinks, football hospitality events, theatre and theme park trips.
• Free eye test every 2 years
• Flu Vaccinations paid for
• Enhanced maternity and paternity package
• Maternity return to work bonus
• Employee & family support & counselling – Retail Trust

MAIN RESPONSIBILITIES

PR

• As the linchpin between Beaverbrooks and our PR agency, you will be responsible for ensuring the programme of press activity is delivered to plan, and are responsive to incoming opportunities across all earned media channels
• Supporting the planning and implementation of hero PR initiatives and campaigns. You’ll be the link between other teams to ensure the PR opportunity is being maximised across all our channels
• Write and distribute a variety of PR comms including press releases, brand communications, quotes, comments, statements and award entries
• Work with the Events team to arrange and host press events
• Regular reporting and sharing PR success – evaluating press coverage progress towards objectives on a weekly and quarterly basis
• Development of our LinkedIn profile(s) to help showcase our amazing Beaverbrooks business and inspire other leaders across the country – producing and briefing content, building profiles

Influencers

• Delivering the overall Influencer strategy across Instagram, TikTok and other owned Beaverbrooks media
• Working directly with influencers themselves and their in-house management to ensure activity is delivered as per the plan – to include briefing of campaigns, reviewing and approving content, along with proactively flagging any delays or issues as they come up
• Brief writing and working closely with social media, content and email teams, to ensure all copy and content requirements and deadlines are met
• You’ll play a lead role in curating our preferred bank of influencers over time – working with the wider marketing and social teams you’ll be responsible for identifying new talent, building and managing this list, and will take pride in maintaining mutually valuable relationships
• Regular reporting on the success of hero influencer campaigns and the ongoing performance of individual influencers, based on our key KPIs and against our channel objectives

THE IDEAL CANDIDATE

Essential skills/experience:

• Previous PR experience, ideally agency side with experience across all earned media channels
• Previous influencer marketing experience
• First class communication skills both written and verbal (with previous experience in copy writing i.e. press releases, statements, LinkedIn posts, award entries, case studies etc)
• A passion for PR and influencer marketing in equal measure – and a desire to always learn more
• Results driven
• Ability to be adaptable, reactive, responsive. Comfortable working at pace in a busy department, working on multiple projects at any one-time
• Proactive, self-starting approach
• Creative problem solving
• Highly organised and adept at prioritisiation

Desirable skills/experience:

• Knowledge of Gorkana, Meltwater, Onclusive, Vuelio, Adobe InDesign / Photoshop and Influencer Marketing Platforms will be advantageous attributes
• Commercial aptitude and experience managing budgets and negotiating costs
• A portfolio of work would be advantageous, which can be shared during application

About Beaverbrooks

We’re a family business. And you can tell that when you get here. It feels like family.

Established in 1919 we now have 85 locations across the UK, with 64 Beaverbrooks stores plus 18 dedicated brand boutiques including Tag Heuer, OMEGA, Breitling and Tudor. We also have our very successful ecommerce website, which was launched in 2001. We provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.

Our purpose is to enrich lives, which simply means making a positive difference to the world we live in. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated £23.5 million to over 750 different charities.

We pride ourselves on the work we do for local communities and in support of this we offer charity matching – you raise it, we match it! You can also take 2 paid charity days per year where you can spend time away from the business doing charity work and take time off to give blood.

Beaverbrooks - The hallmark of amazing people

Ref: INDOFF

Beaverbrooks