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Form of work
SalaryJob Description
Purpose of the role
Our PR & Media Manager is crucial to our plans to scale up our media coverage as we enter the final years of our campaign to end bear bile farming in Vietnam. As part of the Comms team, you will work closely with colleagues in our Programmes and Fundraising teams to amplify their work through public relations, celebrity support and media activity. Your key areas of responsibility will include press office management, preparing PR & Media plans for each of our key markets, preparing pitches, media releases and content for media outreach and building a library of case studies to showcase our work. Your other key area of responsibility is supporting our highly successful celebrity liaison to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals. You will be managed and supported by our Global Head of PR and Media.
Key duties:
- Responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists, maintaining our database of media contacts and other general press office management.
- Supporting our Founder and our Global Head of PR and Media to develop and grow relationships with influencers and high-profile supporters, and deliver campaigns involving celebrities and influencers.
- Preparing, publishing, moderating and reporting on social media content for PR and media purposes.
- Close working with international colleagues and managing our PR agencies globally to deliver PR campaigns in our key markets and professional media management at international events.
- Supporting and promoting global campaigns, appeals and events by developing press releases, media packs, briefings and other PR materials.
- Developing and maintaining a case study, asset and fact file library.
- Working with Meltwater and Muck Rack media monitoring systems to identify media opportunities and compile PR & Media performance reports.
- Internal liaison with colleagues throughout Animals Asia to develop content and pitches for earned and owned media opportunities.
- Drafting pitches and articles in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare.
- Producing media-ready content, including video and written content.
- Maintaining the news section of our website and media packs.
General
- Proactive attendance at team meetings, relevant seminars and wider staff meetings.
- Proactive in keeping up to date with developments in PR & Media.
- Represent Animals Asia at internal and external functions and events as required.
Person Specification
- Minimum of three years’ experience of working in a busy press office or PR agency, including drafting press releases and responding to media enquiries.
- Strong news sense, knowledge and interest in the environment, biodiversity and animal area is a plus.
- Experience of working with celebrities, their managers and agents.
- Good understanding of reputation management and associated risks.
- Experience in using media monitoring software to track media engagement, journalists and coverage.
- Extensive experience of writing and publishing to social media.
- Competent video editing skills.
- Excellent written English.
- Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment.
- Confident in building relationships with colleagues and stakeholders and being a credible representative for the charity and the cause.
- Proven ability to work well under pressure.
- Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
- Commitment to the objectives and values of the organisation.
- Advanced working knowledge of Microsoft Office and Google Suite products.
Communication / interpersonal skills
- Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
- Proactive, with a “can-do” attitude. Results-driven to improve performance.
- Ability to display initiative, common sense and diplomacy.
- Commitment to professionalism, discretion and confidentiality.
- Well-presented, articulate and polite.
Conditions and Benefits
Place of work: Home-based (Global).
Working Hours: Full-time. Standard hours are 37.5 hours per week from 9am to 5pm. You will be required to work such additional hours as are necessary to fulfil your role which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.
Reports to: Global Head of Media and PR.
Manages: n/a.
Budget responsibility: n/a.
Probation: 6months.
Annual leave: Commensurate with the country of residence. The holiday year runs from January 1st to December 31st.
Other benefits: Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.
Recruitment schedule and how to apply
Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role.
Closing date: 17 April 2024 at midnight with interviews taking place the week commencing 29 April 2024.
Only shortlisted candidates will be notified.
Personal data collected will be treated in strict confidence and used solely for recruitment purposes.
Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all.
