Principal Marketing Analyst Brand

Principal Marketing Analyst (Brand)

Up to £80,000

Hybrid - London

A great opportunity to join a leading marketplace for travel experiences as a Principal Marketing Analyst

THE COMPANY

The business is a subsidiary of one of the world's largest travel guidance platforms, supporting hundreds of millions of customers each month. This subsidiary operates as a marketplace for holidays helping its customers to have one-of-a-kind travel experiences during their time abroad. And as a business, they have been doing well and since 2020 have been growing by 50% year on year.

With this rapid growth, the business are now in the middle of a massive expansion and are looking to hire a Principal Marketing Analyst to support their Brand team with their various needs around reporting across social media, on-site content implementations and off-site/paid tactics.

THE ROLE AND RESPONSIBILITIES

• Track campaigns and segment the customer base, as well as identify market trends and monitor competitors
• Lead the creation of a tracking and measurement system for brand across the business
• Define, measure and evaluate relevant paid media KPIs
• Work closely with media agency analytics team to develop and implement best-in class ways of measuring the effectiveness of marketing campaigns
• Taking the lead on brand analysis focusing on developing capability to translate data into actionable insights
• Lead measurement of testing analysis to provide insights into true business impact
• Being the SME for Brand Analytics in the business

YOUR SKILLS AND EXPERIENCE

• Proven track-record in Marketing Analytics
• Strong experience in SQL and Data Visualisation
• Good brand expertise - background in MMM is essential
• Strong stakeholder management experience

THE BENEFITS

• Up to £80,000 + bonuses
• Hybrid
• London

HOW TO APPLY

If interested in the role please send your CV to Jordan Victor via the Apply Link below