Product Marketing Manager

If you have experience across Product/Category/Brand within the FMCG sector I'd love to talk to you about a brilliant opportunity with one of our key clients!

Client Details

Our client is a renowned business in the FMCG sector. With over 1000 employees, the company prides itself on its strong market presence and its commitment to delivering high-quality products to consumers. Based in Manchester, the company offers a vibrant working environment and a strong commitment to employee development.

Description

Responsibilities of the Product Marketing Manager:

• Responsible for formulating the local category plan within the specified sub-category, establishing the corresponding NPD/EPD pipeline, and overseeing all associated activities (NPDs/EPDs), encompassing local activation and customisation tasks.
• Collaborate with R&D and Sales to monitor local brands and competitors, extracting valuable insights for one category/region to provide informed range and product recommendations.
• Analyzes the assortment of customers, identifies local needs of consumers and customers, and strategically builds a successful portfolio for each category. Manages the local portfolio from inception to conclusion, ensuring its alignment with the intended purpose, namely, offering the 'right product at the right price'.
• Develops a creative approach to influence and guide customer choices, actively supporting local tender requirements in close coordination with Commercial colleagues.
• Acts as a category management advocate for partner customers, regularly presenting and adeptly recommending and influencing growth strategies for private label products based on a profound understanding of the market and category.
• Implements category solutions through a comprehensive utilisation of the marketing mix.

Profile

A successful Product Marketing Manager should have:

• Proven experience in Product Marketing within the FMCG sector.
• Exceptional knowledge of market research and data analysis.
• Excellent communication and presentation skills.
• Strong familiarity with the latest marketing trends and techniques.
• Ability to work in the Greater Manchester based office 2x per week

Job Offer

Product Marketing Manager Offer:

• Up to £50,000
• An inclusive and supportive company culture promoting employee development.
• Opportunities for career growth within the FMCG sector.
• A vibrant working environment based in Greater Manchester.

Whether you are looking to advance your career in Product Marketing or seeking a new challenge within the FMCG sector, we encourage you to apply for this exciting opportunity as a Product Marketing Manager.