Product Marketing Manager

Job Title: Product Marketing Manager
Location: London, SW6
Salary: £50,000-£65,000
About us:
Adzuna is an established and profitable job search engine that lists every job, everywhere. Launched in 2011, we help over 10 million visitors a month in 19 markets find better, more fulfilling jobs. Governments and the world’s largest companies trust us for our unique global audience and jobs market intelligence, and we walk the walk on things like Salary Transparency and Gender Pay.
The role:
We're seeking a Product Marketing Manager to define, lead and execute our B2B strategy in 19 markets with a focus on the US and UK.
You’ll have access to a wealth of unique market data to utilise in marketing and lead generation activity, creating engaging campaigns like no other company can. Adzuna’s data is used by Government organisations and frequently cited by UK and US media, providing a great source of content and awareness.
As well as a US-based B2B exec reporting into this position, you will have the support of the wider Marketing team and their expertise and resources across content, performance marketing and more.
The Marketing team will benefit from your experience to date but even more important is the passion you bring to work every day. You will strive for excellence, try new things, inspire and engage those around you and feel ownership of overall company success as well as pride in doing your bit.
What’s in it for you?
Adzuna is a growing and profitable scale-up, championing real change in the job market globally - using the power of tech and AI to match people to better, more fulfilling jobs. We’re at a really pivotal time in our journey and it’s an exciting moment to join.
Like everyone here, you will act like an owner, be a team player and make a difference. It’s an opportunity to work with a smart team led by experienced management and dedicated and passionate Founders. You have the chance to own yours and the company’s growth in terms of:
Building the brand proposition in the hearts and minds of employers, agencies and programmatic platforms across Adzuna and Adzuna Intelligence
Developing our B2B strategy across our suite of products and geographies, alongside Founders and Management Team
Creating and writing compelling marketing and promotional material in line with our brand and sales strategy
Develop Account Based Marketing plans designed to drive the growth of our top accounts and key prospects
Lead the development, design and implementation of lead generation marketing campaigns for our sales team
Post-campaign follow-up for b2b marketing activity: pro-actively manage the lead management process to ensure leads associated with marketing activity are tracked via our CRM system (Salesforce) and can be used to demonstrate contribution to sales pipeline
Identify, plan and deliver key business events
Developing and nurturing our prospect database
It’s not an easy feat, but our aim is to create a business of which we are all proud and an environment where you will love to be, where you can be yourself to do what you do best.
Requirements
We don’t like to put people in boxes, but you’re likely to be able to demonstrate experience of, or aptitude for much of the below:
3-5 years of B2B and content marketing experience
Experience building “through the funnel” B2B marketing plans tailoring the right message to the right audience
Experience of building and executing content marketing strategies across multiple medium
Experience in sales lead pipeline and CRM management tools
An analytical mind, you are able to use tools and services to identify content generation ideas.
Good understanding of online advertising or jobs/classifieds industry
Strong communication and networking skills, both written and verbal
Can present to and build relationships with senior level counterparts
It’s a bonus if you have:
Worked in online advertising or the recruitment industry
Experience across multiple countries, especially the US
Benefits
For more information on Adzuna and the benefits we offer, please see the full job description on our careers page: https://www.adzuna.co.uk/jobs/careers

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