Product Marketing Manager

Product Marketing Manager
Normanton + One day home working
Up to £40,000
Your new role
The Product Marketing Manager will lead the supplier engagement on marketing for the Group and generate strong customer focused marketing materials and promotional campaigns. This role has responsibility for coordinating and driving marketing activity across all channels of the Group, and will need to build strong internal relationships and collaborate extensively with Sales, Corporate Marketing and Buying to be successful. They will support the Head of Product Marketing in delivering the key department objectives.
Responsibilities
Liaising and networking with a range of internal/external stakeholders.
Creation and management of marketing activity calendars for each sales channel with a focus on the key channels determined as part of the category engagement strategy.
Define the brief for each promotional activity - timings, products, and vendor and consumer requirements.
Initiating and managing the production and distribution of Product Marketing materials, including mailers, leaflets, posters, flyers, newsletters, etc.
Briefing the internal design team or the external agency with relevant copy, offer information, and images to produce innovative and exciting product campaign materials.
Drive the timelines for each promotional activity - ensure go-live and end on schedule.
Analyse all major promotional activity for impact.
Manage the entrance and exit of promotional materials and stock from the business including, proposing to the New Product Approval Board.
Working with Corporate Marketing to develop brand equity and drive positive PR.
Working with Finance, Buying and Heads of Channel Corporate Marketing to identify budget gaps and recovery plans.
Produce marketing pitch presentations to assist Buying in vendor negotiations.
Work closely alongside Product Management to develop the identified key brands, to maximise the funding available and the return on investment achieved. This includes creating and pitching opportunities to suppliers.
Continuously identify new opportunities to promote and sell products across the Group sales channels including, embracing new media forms and outlets.
Experience needed
Experienced in commercially focused B2B and B2C marketing and implementing multi-channel marketing campaigns.
Significant knowledge of all aspects of the marketing mix with strong analytical skills.
Good communication skills, both written and verbal.
Creative approach to new campaigns.
Good negotiating and interpersonal skills.
Commercial awareness, for managing budgets, pricing and analysing data.
Other Qualifications or Experience
Strong marketing background
Evidence of digital marketing knowledge across email, online and social channels.
Ability to build strong stakeholder, and specifically supplier, relationships.
Developed presentation skills including being able to build effective presentations.
Marketing related Business Degree, CIM qualifications or similar
Full Driving License

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk