Product Marketing Specialist

Are you an experienced Product Marketing Specialist or are you Marketing Executive / Marketing Manager with more general marketing experience looking to cross over to a Product Marketing role?
Would you love to work for an exciting global business in a fast paced, growing marketing team?

Product Marketing Specialist – company profile

As a leader in one of the highest growth sectors in global commercial real estate, this is an exciting company in which to build your marketing career. They have been at the forefront of a niche commercial/retail sector for over 25 years and have now developed and own an exciting new access control product being sold across the globe! 

Product Marketing Specialist – key responsibilities

• Develop integrated marketing plans to deliver lead-generation and brand-building targets.
• Work closely with product sales/customer service team to enhance customer journey and drive new product development.
• Plan marketing activities and track targets and budget.
• Develop a mix of digital and print marketing collateral and manage advertising
• Manage the pre and post sales support material.
• Direct the website’s product content and functionality.
• Plan, write and create engaging content for website, social media, and email campaigns.
• Use CRM system to turn data into actionable insights, analyse and prepare reports.
• Assist with planning and managing events and online webinars.
• Lead agencies to execute events/webinars, design requests, promotional materials and online activities.

Product Marketing Specialist - experience profile

• A degree in marketing or business related field is preferred
• Demonstrated marketing experience in industry (technology sector advantageous)
• Experience working towards defined KPIs 
• Keen interest in creating engaging content
• Strong digital marketing and social media skills
• Excellent data/analytical skills
• Strong stakeholder management skills
• Proficiency in the MS Office suite, use of MS Dynamics, HubSpot and wordpress ideal

Product Marketing Specialist - salary, benefits and hours:

£37-40,000
4% pension, private healthcare, 25 days holiday etc
Monday to Thursday 8am - 5pm (Friday 3pm finish)
Hybrid work model, 3 days office, 2 from home

If you have a background in Product Marketing or more general marketing and are looking to take the next step with a growing global firm, apply today and James will get in touch to discuss this role, Product Marketing Specialist.