Lead the medical marketing program to build, develop, and establish Gatorade in the medical channel to meet both GSSI and market-specific objectives in both Philippines and Korea.
Provide technical expertise to guide the design and development of beverage innovations & renovations by collaborating with x-functional teams (Product Development, Marketing, Regulatory, Legal, and Corporate Affairs) including the translation of nutritional science into product claims and communications.
Lead the technical development and implementation of brand strategy, product concept, and communication roadmap with MKT lead on sport drink/hydration, energy drink, and other social beverages.
Serve as the main point of contact for the sport drink/hydration and energy drink subject matter expert both internal and external in Asia BU including professional sponsorships, academic collaborations, promotional activities, and tradeshow.
Provide direction and final approval for all communication assets as part of ACC (Asia Claim Council) in partnership with MKT and sales teams.
Take accountability as a critical team player in the R&D innovation project to develop medical science guidance, translate the science into product concept & messages, and support the identification of pep+/DI complied product opportunity for future growth of beverage portfolio in Asia BU.
Qualifications
Holding 3-5 years of experience supporting R&D and MKT to develop innovative products and prepare claim substantiations for advertisement board submission both online and on-pack channels.
Holistic thinking and practicing, creating shared vision, multi-stakeholder coordination/aligning, trust building, team working, networking, effective communication to both R&D colleagues and business partners to drive effective and coherent medical nutrition agenda.
Refer code: 3435492. Pepsi Co - The previous day - 2024-06-23 00:35
Address
