Regional Analyst

SMB Regional Analyst

Telford Head Office Based (min. 3 days per week)

Hours of Work – Monday to Friday (9am – 5.30pm)

Do you have excellent analytical skills and enjoy transforming your findings to commercial actions that can support your sales team win new business & grow their existing base?

Due to increased growth, we have created 2 new vacancies for proactive and strategic-minded Regional Analysts to join our team.

These roles are responsible for supporting the Price & Promotions Manager within our Product and Services Department in the analysis and ongoing insights of Lyreco’s SMB (small to medium business) existing customer base and prospective customers.

Being a part of a team of 5, you will be integral to supporting our sales team with driving future growth.

As a SMB Regional Analyst your responsibilities will be to:

• Tasked to identify trends, patterns, and insights that can inform sales, pricing strategies & methodology.
• Analyse a regions customer base, with a specific focus on customer buying behaviour, purchasing cycles, vertical performance & engagement vs expectation. With the goal of aiding the development of regional specific sales strategies.
• Identify & maintain customer engagement cycles within specific regions (timelines of how, who & when we should be engaging with customers to drive the best result).
• Analyse regional environments & local situations and legislation to identify influencing factors that may impact sales, performance & engagement in the region.
• Analysis of Regional competitors to understand advantages/ opportunities for Lyreco & inform sales strategies.

The ideal SMB Regional Analyst will have:

• Bachelor’s degree in business, Analytics, or a related field is ideal.
• Analytical mindset with the ability to interpret data and metrics to evaluate campaign performance and make data-driven recommendations.
• Strong communication skills, both written and verbal, to effectively convey analysis and data to wider teams (including sales & marketing).
• Demonstrated ability to work collaboratively in a team environment, coordinating efforts with various stakeholders to achieve campaign objectives.

Lyreco Benefits:

Lyreco is a great place to work. We believe in fostering a culture that values our people and inspires each of us to be the best we can be. If you want to join a company that is packed with great energy, fun, and a place where you can accelerate your career, then Lyreco is the right place for you!

• 23 days holiday + BH
• Company Pension
• Private Medical Insurance (after completion of one years’ service)
• Life Assurance
• Employee Assistance Programme
• Cycle to Work Scheme
• Retail Vouchers
• Eye care vouchers
• Discounted gym memberships

As a diverse and forward-thinking employer, we embed the principles of equality, diversity, and inclusion into everything we do. That includes our staff, customers, suppliers, and our local community.

We’re committed to the wellbeing of all our staff and to the sustainability of our environment.

Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities.

Agency CV’s will not be accepted.