Retail Media Manager

MEDIA MANAGER - RETAIL MEDIA MANAGER

Reporting directly into the Head of Retail Media -Pure Players, The Retail Media Manager will be leading the planning and execution of Retail Media campaigns for the cosmetics category (Maybelline, Nyx, L'Oréal Paris, Essie), with strong focus on Amazon Media campaigns.

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.

Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else. 

If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

As part of the Consumers Products Division, you’ll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.

We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

Our Division has the world’s #1 beauty brand in L’Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.

Responsibilities

Full Funnel Media Planning

•    Lead Pure Players media strategy across all our cosmetic brands (Maybelline, L’Oréal Paris, Nyx Professional Make Up) to drive the brands’ online market share ambition via full funnel campaign strategy, optimisation and test and learn, with a strong focus on Amazon Media.

•    Lead our media agency for your designated brands/category to drive the desired KPIs (revenue, Share of voice, ROI). This include but it’s not limited to: briefing in campaigns, reviewing performance with them, ensure they have all the brand information they need to succeed

•    Partner with our Pure Player Media commercial team (Amazon, The Hut Group, Asos), to understand product priorities and how media activation can help achieving sell-out targets in your category

•    Partner with Online Brand Managers and Brand Leaders/Directors across all CPD brands and categories to plan, implement, review and improve performance media strategies, such as launching NPD on the retailer’s website or winning market share on core SKUs.

•    Support the Head of Performance Media with broader strategy, goal setting and reporting. Participate in cross functional meetings to showcase the results and strategy for your retailers and brands

Digital Innovation

•    Lead the test and learn agenda of owned category to evaluate media placements profitability and optimisation leavers. 

•    Work with the Head of Performance media to transform the way we run Amazon media: from fragmented media activation across several teams to one single budget owner (yourself) activating across the full marketing funnel (Amazon Awareness, Display, Search and Loyalty).

•    Continuously assess opportunities to grow market share within the accounts and propose relevant changes in strategy, optimisation, involving but not limited to testing new placements or audiences.

•    Report to CDMO team on digital innovations you lead, sharing the results and learnings that can be applied to other divisions

Cross-functional Projects

•    Lead and/or support on cross-functional projects involving our Brand, Business Development and Commercial stakeholders such as improving Gen Z penetration on basket size on Amazon 

You have

•    Experience in a digital media role with recent and relevant experience on Amazon media (Amazon Search, Display)

•    Experience managing a digital agency  

•    The ability to build good relationships and networks internally and externally, and leverage these to achieve your objectives. You’ll be working within a matrix team where collaborating across several functions is crucial for success

•    To be a self-starter, someone who can identify opportunities and leverage these rapidly to solve business solutions.  

•    Strong analytical and verbal communication skills with ability to articulate key insights clearly 

•    Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for resolution 

•    Demonstrate an ability to manage own time and follow up on actions 

•    To Live and breathe our team values. Every day we want you to have fun working for the ecommerce team. We are united through one single purpose and have a collective responsibility to deliver on the businesses’ ecommerce goals, achieving this through respect, trust and collaboration across all the teams we touch in the business.  We’re all one team together, and no person is too big to do a job.  

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.  

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.  

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.