ROLE PURPOSE:
To support the Sales and Marketing team during maternity leave cover by assisting with overall daily sales tasks including:
- Booking System - complete full training for new Booking system to efficiently deal with the administration of online customers, groups and travel trade bookings through the in-house booking system, including set up, bookings, API links, customer correspondence, packages and reporting.
- Customer Enquiries - deal with incoming general customer enquiries, trade and group bookings with clear communication and timely response.
- Travel Trade Partners - update spreadsheet of TBS key travel trade partners including key contacts, engagement plan, follow up and analysis of trade sales for reporting purposes.
- Sales Analysis/Reports - analyse sales performance for key visitor data and production of clear, concise key sales data to assist with management reporting and analysis of weekly/monthly sales performances.
- Promotions: Set up and evaluation of any promotions with clear customer communications process and analysis of results for sales reporting purposes.
- City Partners: Engagement with key city partners including hoteliers, attractions, BIG, Visit Liverpool to set up packages and partner discounts for upselling opportunities.
- CRM/E-Newsletters - production of regular, timely e-newsletters and analysis of engagement and results for reporting purposes.
- LinkedIn - enable relevant B2B LinkedIn postings with analysis of engagement and evaluation of communications.
- Customer Review sites - responding to review site customers efficiently dealing with any complaints with timely responses.
- Engagement with key local businesses, hoteliers, attractions and affiliates to increase co-promotional sales and activities.
- To carry out any other duties which naturally fall within the reasonable expectations of the role.