Senior Account Executive - Creative Business & Technology

Our client is currently seeking an ambitious and driven individual to join their Business & Technology practice in London as a Senior Account Executive. You will be at the centre of a talented and award-winning team working across the agency’s exciting portfolio of business and technology clients, driving creative campaigns for clients across a range of exciting growth areas – from clean tech, climate tech, AI,  e-learning, fintech, diversity & inclusion.   They are an international agency with offices in New York and LA and a network of partner agencies around the world. You’ll be working closely with our US team on international  creative campaigns, and there are opportunities to travel between offices too.

Their mantra is to do meaningful work for meaningful brands. That means delivering work that has a tangible, measurable impact – whether driving sales, altering attitudes, or changing brand perception. They  feel the solution to today’s complex brand and reputational challenges is rarely as simple as following the stale and formulaic approach using the same old B2B PR tactics. Instead, the clients that we love – and who love us – are looking for a more creative approach to B2B PR.

From day one, their approach has been to use our multi-disciplinary expertise to pursue quality media coverage using an issues-led approach to help clients move outside of their comfort zones and into mainstream news and broadcast outlets. They push their B2B and Technology clients to be braver in expressing their views and trying new tactics. In a media environment that is in continuous change, they help businesses more intelligently integrate creative tactics into their campaigns. We call this applying a more consumer PR mindset to B2B and Technology PR.

Responsibilities:

• This is a perfect role if you already have a reputation as a media hound. You will be motivated to continue to develop your passion for media relations, through your ability to identify and tell a compelling story and through investing in your contact book of national news, business, technology and trade reporters. You will also have a passion for writing and a solid understanding of the role that social media plays in modern B2B PR campaigns. As a Senior Campaign Executive a, you will not be pigeonholed and will have the opportunity to develop and hone essential PR skills. You will work closely with your Campaign Managers to lead media sell-ins, work on creative activations and launches, support at events and drive day-to-day client communications and activity updates. Measuring the impact of our work is key at Diffusion, so you will be comfortable with numbers and using online coverage analysis tools.

What we’re most looking for:

• Organised: a forward-planner, a lover of deadlines who can see around corners to stay on the front foot Ability to join the dots and find the story Someone willing to invest in meeting media, influencers and agents to build a black-book of personal contacts Someone with excellent attention to detail, especially in written work Agency-side experience (min. 2 years) working with business and technology brands, ideally including broader sector experience too New Business: Excited to be directly involved in pitching for new clients Culturally curious

Starting salary: c. £32Kbased on experience

Location: Central London

Core hours: Hybrid, 3-days in office including Thursdays, 2 days working from home.

Holiday: 25 days annual holiday entitlement

Health Insurance: Vitality comprehensive medical insurance, including:

50% subsidised gym membership

Private dental insurance

Optical cover including £500 for new eyewear (glasses, contact lenses, sunglasses) per year

Mental health cover including unlimited around-the-clock support and in person therapy

Remote Working Allowance: £250 annual broadband allowance

Mobility: Cycle to work scheme

To find out more about this opportunity, contact Edwina Goldman @ JFL – [email protected]