Senior Account Manager - Crm Marketing

Job Title: Senior Account Manager - CRM Marketing expereince a must have - Hybrid/London - £40,000-£45,000

Primary responsibilities:

• Ensure that all projects undertaken on behalf of clients are executed and delivered on schedule, to specification with cost of resource in mind
• Liaise with the Analysis and Tech teams to scope and specify project solutions that deliver demonstrable and quantifiable benefits to clients and that are profitable to the business
• Work closely with the technical team to ensure that all business requirements briefs and their delivery timescales are realistic, achievable and that they offer the client the most effective and efficient solution
• Maintain open and constructive communications and conduct regular review/preview sessions with all relevant client personnel in conjunction with the Account Director or Client Services Director
• Proactively investigate and suggest new projects, campaigns and other work that would be valuable to the client and profitable for the business
• Develop, maintain and grow client relationships at all levels across multiple accounts where required

Overall responsibilities:

• Monitor and manage each project from initial briefing through to final delivery to the client
• Provide detailed and precise business requirement briefs to the Tech / IT teams to enable them to develop the best possible technical solution
• Produce full specifications and price quotations for the client for each project
• Track, analyse and report on movements in the clients’ customer base (campaign results)
• Understand and interpret project analysis results/trends, converting the knowledge into business development recommendations
• Ensure that the account management team achieves agreed billing levels
• Optimise the use of our internal project management tools to accurately record and track time allocation, thereby ensuring that the profitability of each project is maximised
• Keep up to date with trends and developments in the clients’ marketplaces, participating in industry events where relevant
• Motivate, monitor and support the team at all stages of client assignments
• Where applicable, on-board and manage junior members of the Account Team and delegate day to day account management tasks
• Where relevant, manage resource and work across multiple client accounts

Key relationships: External
• Client management
• Client associates as appropriate
• Relevant client suppliers/agencies
Key relationships: Internal
• IT team
• Analysis & Development teams
• Technical team
• Account team

Skills requirement:
• Minimum of two years experience gained within the direct/data marketing industry, preferably with demonstrable experience in working with both digital and offline datasets, CRM and campaigns
• Familiarity with client/agency/technology provider working practices
• Knowledge of the processes involved in developing and maintaining large databases for clients
o Good understanding of data processing, including de-duplicating and output processing
• Knowledge of CRM strategies from up-sell and cross sell strategies through to retention and churn management
• Degree level, IDM Diploma or equivalent and numerate
• Some understanding of statistical measures
Personal attributes:
• Good organisational and time management
• Effective communicator with strong verbal, written and presentation skills
• Team player comfortable working under pressure
• The ability to be a strategic thinker
• Proactive, forward thinking and eager to progress
• Ability to lead accounts and support junior staff members