Senior Brand Manager

Here at HARIBO we are on the lookout for a Senior Brand Manager to join our class leading Marketing team. This is a fantastic new opportunity for a experienced marketeer to work on some of the UK’s favourite brands.

Reporting to the Marketing Manager, the SBM will play a key role in delivering the Masterbrand and Seasonal brand communications and delivering the HARIBO innovation strategy. The role holder will be critical in driving brand equity and saliency to achieve stretching commercial and brand growth targets along with driving a strong innovation pipeline linked to the HARIBO brand.

Reporting the Core and Seasonal Marketing Manager and alongside the relevant Brand Managers and working at a strategic level to drive brand strategy and commercial targets. Working with the wider Marketing team.

Key Accountabilities and Responsibilities:

• Lead and drive the development of the HARIBO Masterbrand and Seasonal communications plan to drive consumer awareness, brand penetration and saliency.
• Build the NPD innovation / product pipeline across the core and seasonal business to meet key consumer category entry points, insights and needs.
• Develop and drive brand campaigns across all marketing channels managing an agency mix confidently.
• Managing key stakeholders, both internal and externally to drive key strategic and brand projects.
• Responsible for the development and implementation of brand communication pillars to drive core brand credentials around taste, quality, brand purpose and innovation.
• Working analytically to understand the market and consumer environment to identify through brand planning potential opportunity areas for HARIBO.
• Management responsibility for a member of the Core and Seasonal team involving coaching, prioritisation and planning.

Qualifications / Experience Essential:

• Degree level qualification with significant marketing experience within an FMCG environment.
• Experience in creating insight-led brand communication strategies and brand equity development to achieve growth objectives.
• Significant agency management experience across multiple communications channels including: PR / social, ATL.
• Experience in developing strong consumer relevant and commercially sound innovation bringing this to market on time in full.
• Strong commercial and brand management acumen.
• Strategic thinking across all aspects of the brand.
• Strong analytical ability, able to interpret category, consumer and market data to identify potential opportunities and risks.
• Experience of the delivery of strategic projects with strong planning and delivery skills.
• Ability to lead and inspire cross-functional teams.
• A strong, confident leader able to manage key stakeholder relationships.
• Full, clean driving license.

REF-211 524