Senior Brand Manager

Reporting into the Head of Brand in our Marketing department, we are looking for someone to drive innovation, exploration, and improvement of marketing practices to create new opportunities for the brand and business.

You will support and drive the brand strategy and maintain the brand identity inside and outside of the Group.

As part of the role you will lead the planning, development and delivery of effective brand strategies that deliver specific commercial objectives aligned to overarching business strategy.

You will also inspire, manage, coach, and develop teams through the delivery of the comms and campaigns.

Responsibilities of a Senior Brand Manager

• Setting, tracking and achieving team objectives to deliver against the Brand Strategy and marketing OKRs.
• Developing annual activity plans to best deliver against those objectives with the resources and budgets available.
• Leading and developing a highly engaged and motivated team including line management duties
• Support the planning and deployment of the brand identity and guidelines, ensuring compliance with brand
• Lead the development and deployment of the brand visual identity and Tone of Voice for all communications, ensuring creative work adheres to guideline
• Oversight of compelling agency briefs based on genuine customer insight and understanding with clear measurable objectives.
• Plan, lead and report on brand performance, budgets, team performance and people.
• Embedding a risk culture to ensure compliance of all communications and marketing with FP process, advertising standards and FCA regs.
• Engaging key senior stakeholders on brand plans, objectives, and results.
• Connecting and collaborating with leaders in other business areas to ensure strategies are aligned and complementary in delivering a seamless experience for customers and supporting OKRs
• Ensuring that contracts, processes and ways of working are optimised to get the best value from those relationships.
• Budget reporting

Knowledge and technical skills required for this role.

• Experience of managing major brands
• The ability to direct and manage suppliers and partners including creative agencies and commercial partners
• Project and time management skills to coordinate complex deliverables to tight deadlines
• Understanding of legal and regulatory frameworks within financial services
• Budget management
• Strong interpersonal and influencing skills combining diplomacy with the ability to influence senior colleagues
• Creative judgement
• Team leadership
• Collaboration
• Verbal and written communication skills

Additional Information

• We will review your CV within 5 working days of application and get back to you.
• You will be required to come to the office 2 days per week (or more if you prefer)
• We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

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