Senior Content Writer

Senior Content Writer - Ipswich - £35,000-£50,000

Cloudscope are recruiting on behalf of an innovative B2B organisation in Ipswich. Our client is an award-winning firm with a modern working environment, an experienced and close-knit team working from an eye-catching office space. We are seeking a dynamic individual experienced in editorial, content and copywriting to take a lead role and be part of an experienced in-house marketing team. You will be tasked with delivery and oversight of the company’s content strategy, enhancing their brand awareness, growing their online presence and delivering the voice of the organisation to their customer base.

Main Duties & Responsibilities:

• Develop and implement a comprehensive content strategy in line with business objectives
• Oversee all content creation, including website landing pages and articles, emails, social media content, award entries, leaflets, videos, infographics and press releases
• Optimise new and existing content for SEO and track content performance
• Support with content creation across communication and marketing collateral
• To aid and mentor junior marketing executives
• Liaise with guest writers, freelancers and editors
• Conduct content audits and maintain an editorial calendar
• Collaborate with wider teams to ensure content aligns with brand messaging and goals
• Stay updated on industry trends and content marketing best practices

The Candidate:

• Outstanding written and verbal communication skills
• Creative flair when it comes to writing
• Exceptional organisational and project management skills
• Ability to think strategically and adapt to changing priorities
• Detail-oriented and committed to producing high-quality content
• Strong problem-solving skills
• Experience targeting B2B audiences ideally within the finance sector
• Proven cross channel content marketing experience (web, email, social media)
• CMS and SEO best practises, content optimisation

This role will suit an individual looking to take a lead role in delivering both content strategy and engaging content for the reader. You will ideally have copywriting experience in a regulated environment, like the finance sector.

Please get in touch at your earliest convenience to discuss the position further. If we feel you are suitable for the role we will be in touch within 24 hours to discuss next steps.