Senior Crm Executive

SENIOR CRM EXECUTIVE

BIRMINGHAM

£30,000-£35,000+BONUS +BENEFITS

THE COMPANY

This company has rapidly emerged as the leader in its industry, surpassing competitors in both customer base and market share. Highly data-driven, they are on a mission to leverage their extensive data resources. Their goal is to achieve a deep understanding of each customer through personalized approaches and targeted marketing strategies, which has led to this CRM hire.

THE ROLE

As a Senior CRM Executive, you will report into the CRM Manager and work in a team of 7, with a wider team of 15 within CRM/Automation. Some of your main responsibilities will be:

• Planning and executing acquisition, retention and re-engagement campaigns - working on the full end-to-end.
• Distributing campaigns across multi-channels; SMS and email.
• Driving insights from their CRM database to inform and develop CRM campaigns, working on strategy with senior leadership.
• Work collaboratively with various teams in the organisation to respond to customer needs.

YOUR SKILLS AND EXPERIENCE

A successful Senior CRM Executive will have:

• There is a focus on loyalty-specific projects so experience working in a B2C environment is a must and experience working on a rewards/benefit card/loyalty program is ideal.
• Strong knowledge of any CRM system, they use Braze so this is preferred.
• Commercial awareness and excellent communication skills.
• Understanding of marketing and CRM and a passion for this space.
• Strong, driven mindset - someone who is up for a challenge.

THE BENEFITS

• A salary of £30,000-£35,000.
• Great work culture and environment - WFH 2x a week.
• Opportunity to elevate yourself and your career.

HOW TO APPLY

Please register your interest by sending your CV to Lydia via the apply link on this page.