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Form of work
SalarySenior CRM & Loyalty Manager - Online Retailer
GBP45,000 - GBP60,000
Newcastle based
A leading online retailer are looking for a Senior CRM & Loyalty Manager to join the team at an impressive stage of growth. You will work closely with the Marketing Director and will deliver CRM projects that will drive loyalty and spend from their existing customer base.
The overall CRM objective is to be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition. You will use data to evaluate programme effectiveness, guide decision making and implement robust testing strategies.
You will be responsible for managing at least 1 direct report and will lead on CRM strategy and implement a new loyalty proposition.
Job Responsibilities
- Lead the delivery, management and ongoing reporting and optimisation of key life cycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering
- You will play a key role in reviewing the loyalty scheme and update it to drive demonstrable value to the business and all customer segments
- Working with the loyalty and CRM partner you will manage customer jonurneys to create, maintain and grow customer database
- Drive the strategy of customer communication across email, site, SMS and direct mail
- Identify customer journey requirements and trigger points for automated communications
Experience Required
- 6+ years experience in CRM & Loyalty
- Educated to degree level - marketing qualification would be preferable
- Solid CRM and Email marketing background
- Hands on and strategic experience in CRM
