Senior Data Analyst

Role: Senior Data Analyst
Salary: 45,000
Location: Leicester (Flexible Hybrid Working)

We are seeking a results-oriented and visionary Senior Marketing Analyst to join our innovative marketing team in Leicester. As a Senior Marketing Analyst, you will play a vital role in shaping data-driven marketing strategies, optimizing campaign performance, and delivering actionable insights to drive business growth. If you have a passion for marketing analytics, a keen eye for detail, and a track record of driving marketing success through data-driven decision-making, we want to hear from you.

Responsibilities:

• Utilize advanced analytics techniques to uncover meaningful insights from diverse marketing data sets, including customer behavior, campaign performance, market trends, and competitive analysis.
• Collaborate with cross-functional teams to define and measure key performance indicators (KPIs) for marketing initiatives and develop comprehensive reporting frameworks to track progress and measure success.
• Conduct thorough market research, leveraging both primary and secondary data sources, to identify market opportunities, consumer segments, and emerging industry trends.
• Develop predictive models and segmentation strategies to enhance marketing targeting and improve customer engagement and retention.
• Analyze and optimize digital marketing campaigns across various channels, including web analytics, social media, email marketing, and paid advertising, using data-driven insights to drive continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, or a related field. A master's degree is a plus.
• Proven experience as a Marketing Analyst or similar role, with a strong focus on data analysis and insights generation.
• Proficiency in data analysis tools such as SQL, Excel, and statistical software (e.g., R, Python) to analyze complex datasets and uncover actionable insights.
• In-depth knowledge of digital marketing channels, including web analytics, social media analytics, email marketing, and paid advertising platforms.
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot) is highly desirable.
• Demonstrated ability to derive insights from data, identify trends, and translate them into actionable recommendations that drive marketing performance.

If you think this role is for you, please don't hesitate to apply for Immiedate consideration and interview.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.