Senior Digital Marketing Executive

Senior Digital Marketing ExecutiveFull Time/4-Day Pro Rata Option ConsideredU-Drive Ltd – Poole Head Office/Hybrid OptionAre you an experienced and innovative digital marketer? Are you ready to take on a new challenge? Look no further! U-Drive Ltd is seeking a talented Senior Digital Marketing Executive to join our dynamic and ambitious team. This is an exciting opportunity to shape the future of our brand and make a significant impact on our growth.About the companyU-Drive Ltd is a well-established and highly reputable family business. With a strong focus on customer satisfaction and a commitment to delivering exceptional service, we have become a trusted name in the UK vehicle hire industry.About the role:Reporting into the Head of Marketing, the Senior Digital Marketing Executive is responsible for implementing multi-channel campaigns that will make a measurable impact on our business and brand growth.This is a diverse marketing role for an experienced and adaptable digital marketer, who works well both on their own initiative and as part of a managerial team.Responsibilities include: * Develop and execute comprehensive Digital Marketing plans to deliver the overall national B2B marketing strategy. * Drive Digital Marketing efforts, including SEO, SEM, social media content, online audits, and LinkedIn advertising campaigns. * Analyse market trends, competitor activity, and customer insights to target key audiences. * Monitor Digital Marketing performance metrics, provide regular reports to the Head of Marketing, and make data-driven recommendations for improvement. * Keep up with the latest algorithm updates, best practices, and tools for SEO and SEM. * Work with the marketing team to launch new Podcast channels for both internal communications and to support the external content plan.The ideal candidate will have: * Proven experience as a Digital Marketer, Executive or similar role. * Expertise in SEO and SEM, including a solid knowledge of keyword research, link building. and analytics. * A love of social media and story-telling, with strong content-writing and communications skills. * Proficiency in analysing data and drawing actionable insights to drive marketing activity. * Excellent project management skills, with the ability to prioritise and meet deadlines in a fast-paced environment. * Creative mindset and a keen eye for detail. * Design and videography/photography skills. * Bachelor's degree and/or CIM qualification preferred.Join our team:This is an exciting opportunity to join a progressive company that values creativity, innovation and continuous growth. We offer competitive compensation, excellent benefits, and office-based or flexible hybrid working options. We will also consider this post for a 4-day working week pro-rata for the right candidate.So if you are a results-oriented professional with a passion for all things marketing, we would love to hear from you!Examples of previous work, portfolios would be welcomed!Application Deadline: 30th November 2023