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Salary We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
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Job Details
Senior Client Lead – Brand Domain
London / Warwick / remote
Kantar is the world’s leading data, insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, and our innovative analytics and technology, we help our clients understand people and inspire growth.
Our Insights Division is in the business of human understanding. We work with the biggest brands in the world, ranging from Adidas to TikTok and HSBC to Unilever, helping them understand their customers and take the right decisions in relation to opportunities and challenges across Brand, Creative, Media, Innovation, Customer Experience, Consulting and Analytics. We have over eight hundred colleagues across the UK and Ireland, based either in our offices or remotely; part of a global company working across over one hundred different countries.
ROLE
Our Senior Client Leads immerse themselves in their client’s worlds to really understand their brands, communications and business strategy in order to help them grow. We are lucky enough to work with the majority of the world’s biggest advertisers, covering categories such as personal care, household goods, food and drink, alcoholic drinks, finance, retail, technology, travel and many more.
You will get to develop collaborative, strategic partnerships with your clients. The research is broad across multiple data sources; a blend combining brand tracking (mostly automated and app based), brand positioning, brand guidelines, analytics (there is a very strong analytics/data science team here), client data, segmentation etc.
All this in an encouraging, positive, proactive, buoyant business with excellent career development opportunities, where you can expect to be accurately rewarded for the results you deliver.
Know Your Specialism
- Develops personal domain expertise, beyond the Kantar offer, to enable the provision of 1st class advice to our clients. Uses knowledge of philosophies to land advice given to the client, putting the advice in context and providing clear recommendations with ROI
- Expresses clear, concise, and commercial points of view on the strategic marketing implications from a wealth of data
- Pursues methodology agnostic blending of expertise, to address the client’s business questions.
- Owns synthesis and delivers blended domain-based advice, enabling clients to make business decisions, Takes the lead on the final business-related story
Client Leadership
- Owns and leads the most senior and complex client relationships within domain with a minimum value of 1.65million.
- domain based client relationship on Tier 1 clients
- overall client relationships on a portfolio of Tier 2 clients
- Leads the UK&I strategic account plan – owning for Tier 2 clients and driving the domain-based strategy on Tier 1 clients
- Establishes deep domain-based client relationships, demonstrating methodology agnostic expertise.
- Impactful delivery into the client’s business, partners client’s in addressing their marketing/business issues & transformation needs
- Networks beyond Insights to Marketing and establishes positive working relationships with client agency partners. Is offer agnostic
- Proactively seeks out client feedback and implements strategies that will drive improved client relationships
Commercial Leadership
- Drives commercial opportunity within the domain and leads an active pipeline, with a focus on scale, cross sell within Domain and Repeat.
- Collaborates with Client Partner in realising Cross Domain client opportunities.
- Facilitates Tier 2 domain cross selling opportunities within the network
- Leads on proposal development, in situations where response to the brief sits within domain
- Sponsors Tier 3 accounts on renewals and new opportunities and shares responsibility for team commercial goals
- Partnering with Project Management leads to achieve client profitability target /profit optimization goals
- Actively contributing to driving strategic goals within the Domain
People Leadership
- Builds & mentors successful Domain teams, with roles and responsibilities that set people up for success, with specific emphasis on Director cohort
- Leads and motivates the offer teams to optimise client delivery. Ensures that casting provides the best opportunities for successful client partnerships.
- Working in partnership with team leads to support overall people leadership strategy
- Sets the cultural tone and behavioural agenda, and embeds the right values within the domain
KEY CAPABILITIES
- Highly strategic and consultative individual with a passion for brands and brand development
- Experience working with global clients within fast-moving sector/s
- Experience leading and encouraging teams in a previous role/s or ready to take the step up
- Passionate about growing and developing your team, by being an inspiring leader and managing junior members
- Quantitative research background and experience leading research projects
- Experience having worked in either research agency, client side or agency planning environments
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to thrive in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Our Inclusion & Diversity Promise
Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted. We’re committed to crafting an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all backgrounds and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others that we might be hiring for.
Location
London, South Bank CentralUnited Kingdom Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
