Senior Growth Manager - Websites & Cro

Senior Growth Manager - London - Hybrid
Over the last 18 years, we have helped over a million satisfied customers move and manage their money. Our award-winning product portfolio allows our customers to make low-cost multi-currency payments across various payment products.

From bespoke payment solutions to travel money, transfers, currency hedging, to expense management, we are focused on a single goal of making it easy for our customers to manage and move their money. As a business, we are committed to delivering value to our customers through the combination of advanced payments technology and personal expert service.

About the role

As we embark on our next phase of growth we are looking for a Senior Growth Manager - Websites & CRO, to own, manage and optimise the websites for our three core brands - Equals Money, FairFX and Card One Money.

Who you are

You are innovative, driven and inquisitive, embracing a test and learn mentality. You can spot new opportunities, efficiency gains and work to implement and build systems and processes to drive conversion on the websites. You can take responsibility for setting strategic direction and most importantly executing on that path. You’ve got an interest in data, automations, systems and processes to enhance efficiency.

You will own and execute website management and CRO across all product lines. You follow new developments and trends in Conversion Rate Optimisation (CRO). You will work with the Head of Digital Marketing (HoDM) and Chief Commercial Officer (CCO), setting Key Performance Indicators (KPIs) and identifying key deliverable projects to drive conversion of customers via the website.

You will be based near our London office, near Mansion House. We have a flexible working policy and won't be expecting you in the office every day if that’s not how you work best. There will be some expectation of travel to other Group and Customer locations.
Responsibilities

• Oversee the day-to-day management of our three core websites using Webflow

• Oversee the CRO program of the websites using Optimizely

• Prioritisation and management of time and resource

• Work closely with Digital Marketing & Design to ensure required pages are delivered on time, to specification, and QA’d

• Design & build new website pages in Webflow, following key company protocols

• Gather and present data on CRO and key website projects

• Communicate and execute across a number of key stakeholders to deliver value internally and externally

• Align with Head of Digital Marketing and CCO on best processes and systems to grow the business

• Work closely with the Head of Digital Marketing, CCO and key stakeholders on new market expansion, including upkeep of US website.

Job requirements

• Website management & administration (use of Webflow ideal)

• Demonstrated experience in CRO and A/B testing (use of Optimizely ideal)

• MarTech literate, with effective use of reporting platforms (GA / GA4, GTM)

• Nice-to-haves: (HotJar, SemRush, Ahrefs or any SEO platform, HubSpot dashboards, Figma, FreshChat, Notion, Jira)

• Ability to communicate technical requirements to MarTech dev team (Container tags, conversion pixels on confirmation page, server side tagging) for best in class conversion metrics, to support HoDM in understanding of revenue performance

• Some knowledge of SEO, and its role in driving organic traffic

• FinTech or payments experience a nice-to-have

• Use of CRM (ideally HubSpot) - editing and embedding forms

• Evidence of launching new initiatives to drive improvements

• A track record of exceeding projected KPIs

Our investment in you

We are a people-first business. We welcome people into the Equals group and desire to grow and develop our talented teams.

Our people are part of one group; we believe in teamwork and celebrating our successes. We live our values of ‘Succeed Together’, ‘Be the Customer, ‘Make it Happen’ and ‘Go Beyond’.

We believe in empowering conversations; that’s why we’ve invested in our managers and teams to ensure we bring out the best in each other. We want to put you in the driving seat of your career and achieve your full potential through growth opportunities and developmental support.

You will join an environment that encourages learning and knowledge sharing. Our managers and leaders will guide you to realise your ambitions.

Benefits

• A competitive salary benchmarked against a peer group which will be reviewed annually

• Contributory pension

• Life assurance

• Health insurance through BUPA

• Our Employee Assistance Programme offers a 24/7 confidential advice line for health, bereavement and other areas of support

• 25 days holiday per year + your birthday off

• We are members of the cycle to work scheme

• We offer Season Ticket Loans

• Free onsite Nuffield Health gym & pool (London) and discounted gym membership elsewhere

• Interbank currency rates on travel money and international transfers

• Opportunities for progression, development and learning new skills.