Address
Salary Purpose & Overall Relevance for the Organization:
- To drive sustainable market share growth within assigned key account(s) and categories while complimenting and driving adidas strategic growth plan
- Support the wider wholesale team in driving the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
- As the digital lead of the defined key accounts, leverage digital expertise to help adapt our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps
Key Responsibilities:
- To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
- To sell-in and agree on sell-out support and align on Digital Joint Business Plans with accounts digital teams
- Monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
- Monitor and report on customers and competitors activities and propose/initiate/take actions
- Provide realistic plans and forecasts on customer performance
- Ensure customer compliance in line with trade agreements
- Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and mobile apps
- Working with the Cluster & European Digital Partner Commerce (DPC) teams, take ownership of the account Digital Joint Business Plan
- Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key accounts
- Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
- Take ownership of ensuring consistent & premium content for our brands across the defined key accounts and continuously monitor the on-site assortment for availability, visibility and findability
- Ensure that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
- Enhance the visibility of the adidas brand across the accounts, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
- Regularly give feedback of the respective account into the Cluster DPC and wider WHS teams to help drive best-practice & consistency in our approach across Europe
- Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
- With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies.
- Working in conjunction with the Lead SKAM, support the development of category growth plans and drive implementation across wider channel
Key Relationships:
- SKAM
- Wholesale Analytics team
- EU Digital Partner Commerce (DPC) Team
- Local DPC community
- Buyers & Merchandisers
- Respective BU’s
- Trade Marketing, Brand Marketing, and Sports Marketing
- Sales Planning, Business Planning, Customer Service, Credit Management, Finance
Knowledge, Skills and Abilities:
- Proven experience in Selling and Negotiating
- Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
- Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of e-Commerce search mechanisms
- Experience working with digital metrics & a history of leveraging these to increase sales performance
- Experience working on content optimisation
- Ideally experience with online product ranging and assortment
- Experience working in cross-functional environments with a diverse stakeholder set
- Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change.
- Passionate about deriving business insight from data, improving processes and solving problems.
- Results oriented mentality.
- Flexibility to handle multiple tasks and to work under pressure
- Strong Powerpoint skills required coupled with excellent communication and presentation skills.
- Strong industry knowledge, across divisions of footwear, apparel, and accessories/equipment
- Understanding of local markets’ consumers, accounts, economic environment, and commercial needs
- Fluent English, both verbally and written
Requisite Education and Experience / Minimum Qualifications:
- Minimum 3 years of professional experience in an eCommerce or digitally related field
- Proven experience within a Key Account Selling Environment
- University degree in the field of Business, eCommerce or equivalent
- Experience working with external stakeholders, ideally within the sportswear industry
- Strong knowledge of local E-Commerce landscape in the sportswear industry
- Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Senior Manager Digital Sales
BRAND:
adidas
LOCATION:
Manchester
TEAM:
Sales
STATE:
MAN
COUNTRY/REGION:
GB
CONTRACT TYPE:
Full time
NUMBER:
506576
DATE:
Jan 17, 2024
