Senior Marketing Executive

Priory is the leading independent provider of mental healthcare and adult social care in the UK.

We are recruiting a Senior Marketing Executive to join our Marketing Department. The office is based at Priory Hospital Cheadle Royal. The role is hybrid, involving office-based days, and home working. It also involves some travel, to other sites across the country.

The marketing team is currently made up of 10 members, split across digital marketing, content marketing, SEO and direct referrer marketing. We also share an office with Priory's internal communications team, and members of the PR team.

Job overview

Reporting to the Senior Marketing Manager, the role is responsible for helping deliver the marketing strategy and ongoing development of Priory’s healthcare and adult care service range.

Working closely with business development and operations teams, along with the wider marketing department, the role will help to drive engagement and awareness across key target audiences.

Duties include but are not limited to

• Ensure the effective implementation of national, regional and local multi-channel marketing campaigns, including developing end-to-end email communications, event preparation and management, and social media input. This will involve working closely with specialist colleagues from within marketing, business development, operations, and site level leaders, as required
• Deliver actionable plans to drive awareness, increase engagement and improve enquiry and referral volume, across healthcare and adult care divisions
• Development of engaging content including video and case study production, and various other promotional marketing pieces as required, for key audiences and BD support
• Report and manage the performance of campaigns and marketing activity, and make recommendations to further develop our approach, and continually improve ROI
• Liaise with an external designer and in-house digital team, to ensure information is up-to-date across the different online and offline channels
• To support other Priory Marketing activity requirements as necessary

What we are looking for

• A good understanding of the key principles of marketing, particularly email marketing, both in terms of campaign development and execution.
• Excellent command of English with the ability to develop effective and compelling copy is essential.
• A strategic, commercially aware and creative mind set
• Excellent organisational skills, the ability to multitask and deliver simultaneous projects on time
• Comfortable working with senior colleagues across the business and demonstrate excellent networking and stakeholder management skills.
• Experience of working with Business Development / Sales teams, in a supporting capacity to assist them with their marketing needs
• Relevant experience within a marketing role ideally in health or social care.
• Experience of working with email campaign management tools such as Pardot, CRM tools such as Salesforce, and video editing software such as Premier Pro, would be preferable
• A positive approach to interaction and collaborative working with colleagues and a high degree of written and verbal communication skills are necessary for this role.

What we would like to give you:

• 25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
• Annual leave entitlement increase based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
• Length of service recognition awards
• Employee Assistance Programme
• Competitive Pension Scheme
• Initial Disclosure Check Cost covered, if applicable to role
• ‘My Possible Self’ App and health-related benefits
• Online discounts and cashback rewards
• Technology scheme (qualifying period)
• Cycle to work scheme (qualifying period)
• ‘Cash for Colleagues’ – Employee referral scheme
• Career Pathways Programme – for development and further qualifications

Please take the time to familiarise yourself with the full job description attached prior to making an application.

We reserve the right to close the vacancy ahead of the closing date, without notice.