Senior Marketing Executive

The role of the Direct Marketing Executive is a varied one. Working with different teams & suppliers, you’ll be supporting and delivering direct marketing campaigns online, offline and across a range of media channels. The acquisition programme is an evolving one and there is change and growth happening in a lot of interesting areas at a fast pace. Activities in the acquisition portfolio are diverse; from managing and developing our payroll giving programme to delivering engaging and motivating fundraiser training, your campaigns will drive income and attract new, engaged supporters to the charity.

As well as running day-to-day activity on your own campaigns, the post holder will be responsible for supporting the wider acquisition team by ensuring data and supporter engagement processes are running smoothly across campaigns. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.

Fundraising experience is not essential for the role, but we are looking for someone with the desire and self-motivation to learn and develop, and the drive and passion to change the future for those affected by dementia. The successful candidate will be able to show this, be collaborative and enthusiastic, want to learn and develop, and be keen to get involved with the activities of the team right away.

Main duties and responsibilities of the role:

Campaign Management

• Support with planning and delivery of a wide range of supporter engagement and fundraising activities, including regular fundraiser newsletters, thanking communications, and thanking events. 
• Work with others in the team to conduct mystery shopping, shadowing and call listening to measure fundraising quality and ensure compliance.
• Liaise with designers, printers, mailing houses, agencies and fulfilment houses.
• Support the day-to-day management of fundraising agencies and suppliers, ensuring relationships are effective and productive.
• Assist in the production and delivery of motivating fundraiser training.
• Support in recommendations for change and refinement across the direct marketing programme.
• Manage and develop our payroll giving programme including liaising with agencies, ensuring data and income processes run smoothly, and actively looking for ways to develop and improve the campaign.

Finance & Reporting

• Daily campaign tracking and reporting
• Administer the recording, reconciliation and processing of invoices to be paid from acquisition Direct Marketing nominal codes

What we are looking for:

• Experience of using Microsoft packages; particularly Excel, Word and PowerPoint
• Proof reading experience.
• Administrative experience.
• Good organisational skills and the ability to prioritise workload.
• Willingness to collaborate and work closely with other departments and external suppliers
• Excellent attention to detail.
• Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
• Strong team player and self-motivator.
• Strong focus on results and continuous improvement.
• Flexibility to work some unsocial hours and willingness to travel.

Additional Information:

Ways of working:   As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £23,500 per annum, plus benefits.

Please download the Vacancy Pack for more information.

The closing date for applications is the 21st January 2024, with interviews likely to be held week commencing the 29th January 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures.  Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us via the channels on our website. 

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK