Senior Marketing Manager

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Senior Marketing Manager with experience of growing social brands, to deliver strategic marketing plans and campaigns to keep the Guardian top of mind with our audience.

In this role you’ll use your strategic vision and creative insight to focus on these key initiatives:

• Finding ways of telling our unique brand story on social in order to grow a prospect pool that the Digital Reader Revenue team can convert into paying subscribers and supporters
• Growing our key podcast properties as social-first brands, driving engagement that brings followers closer to our shows and talent

About the Role:

• Collaborate closely with the wider Marketing team, P&L owners, and Editorial colleagues to devise strategies and lead the delivery of the Guardian's social marketing activities.
• Oversee social-first strategies, content creation, campaign planning, activation, and optimization.
• Lead a small team, supporting their professional growth and development.
• Managing budgets-  driving costs down and effectiveness up
• Collaborate with agencies and internal teams to ensure that all paid marketing initiatives have relevant, cost-effective media plans.

About You

• Proven experience in growing successful social brands
• Proficiency in social campaign planning, reporting, and evaluation
• Exceptional creative judgement with demonstrable content planning and execution skills
• Ability to oversee, plan and create engaging multimedia content for social/video platforms
• Comprehensive brand and product knowledge
• Previous experience in people management
• Experience of managing budgets 
• Passionate about advertising, marketing and an avid podcast listener

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. The Guardian actively encourages applications from BAME candidates. At the Guardian, many of our staff work flexibly and we will consider all requests for flexible working arrangements.

How to Apply

To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.

The closing date for applications is Monday 4th March 2024.

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to the application process to make it easier and more comfortable for you. Please contact Alice Connor on alice.connor@theguardian.com to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

Culture & Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace.

You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day.

We offer great tools to help you prioritise your wellbeing including free yoga and pilates. These run alongside our corporate gym membership and cycle to work scheme.

Learning & Development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships. 

Our Working Environment

We take pride in our surroundings and are pleased to offer versatile meeting rooms and colourful communal areas. We have a brilliant canteen that caters to breakfast, lunch and dinner, with views overlooking Regent’s Canal.

Additional Benefits & Policies

We offer 30 days annual leave per annum, plus an additional 5 day holiday purchase scheme. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to life cover, income protection, healthcare, sick pay and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.