Senior Social Media Manager

Job Advertisement: Social Media Manager

Job Title:Social Media Manager
Duration: Full Time / Permanent
Salary: Dependent on Experience
Location: Central London, SE1

About the Company:

Our client, a leading independent marketing agency and software developer in the iGaming industry, is seeking a dynamic Social Media Manager. Specializing in mobile and online Poker, Casino, and Sports Betting products, they operate in major European and Asian markets. The company prides itself on its extensive industry knowledge and experience, delivering high performance across a wide range of services for some of the world's most established gambling brands.

With a ‘Customer First' philosophy driving their award-winning culture, the team works globally as close extensions of their clients' teams. They provide seamless, integrated creative and operational services for renowned brands. The multicultural team includes specialists in Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development, and Customer Service.

The Role:

Our client is recruiting for a Social Media Manager to join their Content Marketing and Acquisition teams. The primary focus of this role is to lead Social Media activities for various international sports betting and casino brands. Responsibilities include writing copy, designing assets, scheduling content, reporting, and editing. The ideal candidate is detail-oriented, proactive, and passionate about digital sports and casino content on Social Media.

You will work closely with the Head of Content Marketing and the VP of Acquisition, developing Social Media content and strategy for several global sports betting and casino brands.

Key Responsibilities:

• Oversee all company Social Media accounts.
• Develop engaging, creative, and innovative content for regular posts that enlighten audiences and promote brand-focused messages.
• Coordinate Social Media messaging with wider departments (brand, acquisition, etc.).
• Manage team members, including copywriters and other content creators, ensuring timely delivery of assets.
• Audit and analyse Social Media presence, including digital advertising costs and returns.
• Report on Social Media campaigns using analytics software.
• Collaborate with other departments to develop Social Media timelines in line with business objectives, new product releases, ad campaigns, and other brand messages.
• Monitor and develop reports on competitor activity within Social Media spaces.

Ideal Candidate:

• Proven experience in managing Social Media strategies (essential).
• Excellent writing skills and impeccable grammar (essential).
• Willingness to work evenings when necessary.
• Strong organizational skills (essential).
• Keen eye for detail (essential).
• Experience in translation and localization (essential).
• Understanding of Social Media marketing techniques (desirable).
• Experience in the sports betting/gambling industry (desirable).
• Interest in sports and casino (advantageous).
• Experience with META (required).
• Bilingual (German/French/Italian/Spanish) (desirable).

Benefits:

Our client offers a generous benefits package for UK-based employees, including:

• Hybrid working model (3 days in-office, 2 days remote).
• Option to work from abroad for up to 4 weeks per year.
• Weekly pizza and drinks every Friday.
• Pension scheme.
• Private health insurance.
• Access to Perkbox for various perks.
• Employee wellbeing programs.
• Learning and development opportunities.
• Regular staff social activities.

Additional benefits will be discussed during the interview process. Our client looks forward to receiving your application and potentially welcoming you to their dynamic team