Senior Social Media Manager - Global Investment Brand

Senior Social Media Manager– Global Financial / Investment Brand – London

9-12 Month Fixed Term Contract (possible extensions / permanent opportunity at end of contract)

Salary is up to £80k Basic, with an end of contract Bonus & Strong Benefits on top. This role offers a hybrid work pattern of remote and office work and flexibility (c1 day per week in the office, or more if you prefer).

Superb opportunity to join this leading global b2c and b2b financial services sector brand as a Senior Social Media Manager, on a 9 Month Fixed Term Contract. Reporting to the Head of Social Media, you will play a key role in creating and delivering an ambitious Social Media marketing strategy across B2C and B2B business units. You will also be responsible for ensuring the successful delivery of marketing campaigns and other initiatives that support of the wider UK marketing team.

Key skills:

• Proven Social Media and online marketing and campaign management experience ideally within the B2C or B2B financial services industry.
• Experience using enterprise level Social Media marketing tools for publishing, approval workflows, social listening eg Hootsuite / Brandwatch
• Paid and Organic Social campaign experience across the main social channels - LinkedIn, Meta/Facebook, Instagram, Twitter / X, TikTok, etc
• Experience of Marketo, Sprinklr, Google and/or Adobe analytics - for delivering accurate reporting and evaluation of campaign data.
• Analytical skills to measure results and optimize the nurture tracks to convert leads to customers.
• Social media monitoring, responding customer comments and crisis management.
• Excellent influencing and communication skills to forge effective relationships with key stakeholders and third party suppliers.
• Ability to assimilate diverse information and distil it into key messages and prioritise in a fast paced environment.
• Excellent communication, copy writing, proof reading and editing skills.
• Ability to deliver engaging, market leading Social Media content across multiple platforms.
• Good eye for detail in the accurate production of materials.
• Experience of digital marketing and website promotions and working with external agencies.

Responsibilities:

• Management of Social Media Manager - ensuring effective delivery of their workload and an effective development path is in place for them
• Development, Understanding, Delivery and Reporting of UK Social Media Marketing Strategy
• Increasing engagement levels of followers
• Increasing the ROI of Social Media
• Management & Optimisation Individual Social Media Channel Operations
• Responsibility for the development and delivery of all Social Media campaigns
• Thought leadership to each business channel on how they can effectively utilise and optimise their Social Media marketing
• Social Media Compliance & Data Protection
• Understanding and adhering to the cookie policy and data protection policy.
• Keeping up to date with latest trends and industry knowledge, sharing relevant updates and best practice with the team.
• Social Media Budget, Forecast & Agency Lead
• Understanding and applying the capabilities of channels for content and personalisation to optimise Social Media performance
• Keeping abreast of competitor positioning and Social Media activity, through internal updates and proactive research.
• Multi-Channel and Email Integration
• Use social to grow email subscribers list
• Use SEO to grow social followers

This is an exciting new role, taking an integral role in driving forward the Social Media marketing strategy of this fast growing and global financial services brand, with excellent career prospects.

Key words: Social Media, Social Media Marketing, LinkedIn, Twitter, X, Facebook, Meta, Instagram, TikTok, content, copywriting, writing, content creation, video, whitepapers, social listening, analytics, ESG, tone of voice, editorial, editing, marketing, online marketing, digital marketing, financial, financial services, banking, permanent, london, uk.