Senior Marketing Manager

Description

THE ROLE

Ashbury is searching for an experienced Marketing Manager ready to take the next step in their career to play a pivotal role in shaping and executing our brand strategy.

Your goal is to drive awareness and understanding of Ashbury’s values, people and services to a precise B2B audience, resulting in a high-quality pipeline opportunity for our sales team to nurture (with your help).

You’ll be working an inbound strategy with an account-based marketing model simultaneously across digital channels including organic social, LinkedIn PPC, Google PPC, Email marketing and SEO, as well as offline channels like trade events, sponsorship, and PR. No channel is off limits. If you can prove it works, you can do it.

ABOUT US

Food regulations play a critical role in bringing innovative products to market safely. But complying with these regulations is complex, and it’s easy to get wrong.  

That’s where we come in.  

Ashbury is the trusted regulatory partner for retailers and brands globally. We are dedicated to protecting brands and consumers by making global food labelling compliance easier.

Creating trust: To trust a brand, consumers must be able to trust labelling. When our clients choose to work with us, they are trusting us with the reputation and the future of their brands. 

Providing expertise: We are a highly versatile team of food technologists and regulatory experts with a unique blend of manufacturing, retail, enforcement, and commercial experience. Our clients rely on us to know every angle of product and labelling compliance, inside out. 

Through collaboration: Our clients choose to work with us as collaborative partners to help them build successful brands. We work side by side with them to interpret and apply legal guidelines, enabling them to launch innovative products quickly and efficiently. 

OUR SERVICES

Discover: we provide advice, training and consultation services across all aspects of food law, offering clear and practical solutions to product information and labelling.

Launch: we deliver complete product specifications and label information for product launches, ensuring full legal compliance, honesty and accuracy.

Expand: we help our clients move into new, global markets with total compliance confidence, whilst avoiding unnecessary time, cost and enforcement action.

Protect: we partner with our clients to interpret and apply the law and protect their brands and their consumers.

ABOUT YOU

Our Teams are the physical face and representation of our Values to our customers; you are:

Welcoming: friendly, approachable and open to new ideas

Positive: create a positive experience for our people and our clients

Confidence: Act with confidence, from a strong foundation of expertise 

Simplicity: remove complexity and bring clarity 

Requirements

Key Responsibilities:

• Strategy: Work with commercial managers to set the strategy and build a marketing plan to deliver on the business goals.
• Stakeholder Engagement: Be the face of marketing at Ashbury, responsible for senior-level engagement, ensuring our SMT and SLT can see the value of marketing.
• Brand Management: Be the custodian of the brand identity, working closely with external and internal stakeholders to ensure brand guidelines are followed across all assets and comms.
• Line Management: Manage and develop the marketing executive and recruit to grow the marketing team to meet business needs.
• Agency Relationships: Foster strong relationships with external marketing agencies, developing effective briefs, and ensuring clear objectives, accountabilities and return on investment.
• Partnership Relationships: Working with relevant industry organisations and commercial partners to establish and deliver collaborative opportunities such as webinars.  
• ABM and Sales Enablement: Working closely with our Business Development Managers, you will leverage data and insights to understand and identify target accounts/segments (i.e. decision makers, influencers etc.) and customise the marketing approach accordingly.
• Campaign Management: Develop creative briefs and execute integrated marketing campaigns.
• Content Creation: Collaborate with our subject matter experts, agencies and the marketing executive to create, edit, source and distribute content where necessary, for example (but not limited to) writing and managing customer communications, proposals and PPTs, blogs, white papers, email nurtures, digital ads and social media campaigns to drive awareness, demand generation and adoption.
• Reporting and Continuous Improvement: Monitor and analyse marketing performance, market dynamics and competitors, providing regular reports and recommendations for improvement.
• Budget: Manage the marketing budget; compiling, proposing, and justifying marketing investment required for the year and each campaign, partnership and/or event.

Skill Set and Experience

• 4+ years of marketing experience – any B2B/Professional Services/Food and Beverage experience is preferred but not essential.
• A proven track record of developing and executing successful marketing campaigns
• A creative flair, enabling you to translate ideas into high-impact assets
• Impeccable communication and interpersonal skills.
• A data-driven approach, diving into sales and marketing insights to decide where to go next and validate why
• Ability to take a commercial approach, bringing an understanding of how marketing activity translates to business outcomes.
• Excellent communication skills, both written and verbal.
• Ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level

Benefits

• Hybrid Role (There is an expectation to attend the London office 1-2 days per week)
• Individual Private Healthcare option
• Enhanced Company Pension
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!