Senior Social Media Manager

We’re recruiting a Senior Social Media Manager to lead our in-house social team within the marketing department at Wickes. This role gives an exciting opportunity for a Social Media expert to lead the strategy and implementation across all Social Media platforms and to work with our world-class agencies to achieve our challenging objectives. 

Our Social Media team makes Wickes relevant for the next generation of DIY lovers, bringing to life our kitchen and bathroom transformations and highlighting our great offers and discounts to the Trade.

Based primarily in our Watford Support Centre (with some scope to work flexibly at home or at our agencies in London), the role is responsible for the paid and organic social strategy, influencer partnerships, content creation, campaign planning, channel development as well as providing regular support to the community management team. We are increasingly using Social Media to raise awareness of Wickes and to inspire new and existing customers about our offering across the three different areas of the business; kitchens and bathrooms, DIY and trade. 

Our Social Media team work with one of the largest global marketing media agency networks and has built strong relationships with key Social Media platforms. We are UK Social Media Award winners (Sept ‘23), are part of the Pinterest Nexus Programme and have case studies documenting recent campaign success.

What you’ll be doing 

• Building and delivering the Social Media strategy ensuring that we meet our stretching targets by providingrelevant, topical and helpful content. 

• Managing a small team to ensure the smooth planning, creating,posting and reviewing of all Social Media content across our different platforms (Facebook,Instagram, X, Pinterest, YouTube, TikTok) 

• Managing our media/creative agencies to ensure that our strong paid Social Media activity is optimised to deliver the challenging objectives across the different categories. 

• Maximising, phasing and monitoring a multi-million £ budget in order to:

• raise awareness of our total proposition

• communicate why customers should consider Wickes 

• convert customers to drive website visits, revenue and enquiries

• Building and growing strategic relationships with external partners including Meta,Pinterest and TikTok, to understand future capabilities and opportunities to drive innovation.

• Leading the influencer strategy to ensure we build partnerships with key creators to continue to produce strong contentthat resonates with different demographic audiences. 

• Supporting the community management team with customer responses across all Social Media platforms. This is a team of 8 agents based in Scotland.

• Ensuring we have a test and learn schedule in place so we areconstantly optimising and improving performance. 

• Working closely with other channel managers (email, digital, PPC) to ensure that we have astrong CRM programme with data, content and targeting all joined up to help drive awarenessof our offer and to grow customer engagement. 

• Monitoring trends in Social Media tools and applications and being constantly abreast of anynew industry developments to keep the brand at the forefront of the market

What we’re looking for:

• Graduate calibre with ideally 8 years+ Social Media experience in-house or agency across a range of different platforms 

• Excellent knowledge of paid Social Media 

• People management experience 

• Organised, reliable and responsive with meticulous attention to detail

• Collaborative and creative as well as excellent analytical skills

• Excellent interpersonal skills 

• Proactive, confident and resilient 

• Expert in using Facebook Business Manager, Pinterest Business hub

• Influencer marketing experience

• Community management experience

• Retail experience necessary

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.

We’ll also equip you with a benefits package that includes: 

Competitive bonus

Save-as-you-earn scheme

Private Medical and Life Assurance

Contributory pension scheme

Colleague discount 

Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support. 

You’ll work from our Support Centre in Watford, where our Marketing team are based, along with our other support functions.  We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture.  We are also encouraging our teams to work flexibly, with a blend of remote / office working. 

About Us: 

Wickes is a household name here in the UK, known for our expertise in the home improvement industry. We got here through our great service, our curated range of products and a whole heap of creativity when it comes to our marketing, helping to make the nation feel house proud. A job at Wickes is a job in a collaborative, fun and inclusive environment where every day you’ll show up to a winning team.

Please contact us here if you require any adjustments within the application process.  If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form