SEO Executive

Are you an experienced SEO Specialist looking for a new and exciting opportunity? Our client, a leading and rapidly growing claims management company based in Gidea Park, Essex, is actively seeking a talented individual to join their dynamic team. If you are passionate about search engine optimization and possess Pay Per Click (PPC) experience, this could be the perfect role for you!

Overview:

As an SEO Specialist, you will play a pivotal role in shaping the digital strategy of this forward-thinking organisation. Working from their Gidea Park office, you'll collaborate with cross-functional teams to implement effective SEO and PPC strategies, ensuring our client maintains a strong online presence.

Key Responsibilities:

Keyword Research and Analysis:

Conduct comprehensive keyword research, identifying opportunities for both organic growth and PPC campaigns.

Analyze competitor strategies and industry trends to inform SEO and PPC initiatives.

On-Page Optimization:

Implement on-page SEO best practices, enhancing website performance.

Optimize website content, meta tags, and other elements for improved search engine visibility.

Leverage PPC strategies for targeted on-page optimization.

Technical SEO:

Collaborate with the development team to address technical SEO issues and ensure overall website health.

Conduct regular site audits and implement necessary technical optimizations, including those relevant to PPC.

Content Strategy:

Collaborate with the content team to develop and implement SEO-friendly content strategies.

Optimize existing content for both SEO and PPC, providing recommendations for new content creation.

Link Building:

Develop and execute effective link-building strategies to improve domain authority.

Cultivate relationships and partnerships for acquiring high-quality backlinks, enhancing both SEO and PPC efforts.

Reporting and Analysis:

Utilize analytics tools to track, measure, and report on key SEO and PPC metrics.

Provide regular insights and recommendations based on comprehensive data analysis.

Stay Updated on SEO and PPC Trends:

Stay informed about industry trends, search engine algorithms, and emerging SEO and PPC technologies.

Continuously refine strategies to adapt to evolving search engine and PPC landscapes.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience as an SEO Specialist with a successful track record.

In-depth knowledge of search engine algorithms, ranking factors, and PPC strategies.

Excellent communication and collaboration skills.

Up-to-date knowledge of the latest SEO and PPC trends and best practices.