Seo & Paid Search Specialist

We have an exciting opportunity to join our Content Team as a SEO & Paid Search Specialist. This is a full time & permanent office-based role at our Support Centre in Speke, Liverpool L24.

We’re looking for a highly-skilled Mid-level to Senior SEO Specialist to join our dynamic team. The ideal candidate will possess a strong background in both retail and artificial intelligence (AI), demonstrating a proven track record in optimising online visibility and driving organic traffic.

At B&M, we're not just any retailer. We're one of the fastest-growing in the UK, with over 720 stores and an exciting plan for new openings in 2024. Joining us means being a part of an extraordinary journey. But it's not just our rapid expansion that sets us apart; it's our unwavering commitment to our people. Our growth is huge and is showing no signs of slowing down… and you could play a key part in this!

The key accountabilities in the role are:

• SEO strategy development - formulate and execute comprehensive SEO strategies aligned with our business objectives & marketing related activities spanning SEO (on-site & off-site content), PPC and Paid Social
• Plan, execute and optimise Paid Search campaigns across various platforms to achieve performance roles
• Conduct website audits & provide recommendations for technical enhancements to improve search engine performance
• Stay on top of industry trends and algorithm updates, implementing changes accordingly
• Content optimisation for relevant keywords, ensuring a balance between SEO best practices and engaging, customer-centric messaging
• Collaboration with content creators to develop SEO-friendly content that aligns with our target audience at B&M
• Leveraging AI tools & technologies to enhance SEO efforts & the exploration of innovative ways to integrate these into our SEO strategy
• Use data and analytics to drive key decisions for improvements and recommendations to optimise our SEO strategy
• Providing training & guidance to internal teams on SEO best practices

The ideal candidate will have the following experience and skills:

• Proven experience as an SEO & PPC Specialist with a focus on retail
• Strong understanding of AI and its application in SEO
• In-depth knowledge of search engine algorithms, ranking factors & Paid social platforms
• Practical experience of using SEO tools and analytic platforms
• Excellent analytical & problem-solving skills
• A strong communicator & collaborator, able to work cross functionally
• The ability to stay updated on industry trends and technological advancements

We also offer you a range of great benefits including discount in our stores, plus access to our colleague benefit portal offering additional discount for retailers, hospitality & much more! Check out our full range of benefits on our Careers Page!

If you’re a results-driven SEO professional with a passion for retail and AI, we’d love to hear from you. Apply today and contribute to the ongoing success of a rapidly growing FTSE 100 retailer!

B&M are an equal opportunities employer. We are committed to creating an inclusive and diverse environment for all colleagues.