SEO & PPC Lead

SEO & PPC Lead

Location - Margate, Kent

Salary - Competitive depending on experience

Permanent Monday to Friday, 3 pm finish on a Friday, 37.5hrs per week

Benefits Annual leave, company pension & competitive salary

Permanent

Have you several years SEO & PPC experience, with a proven track record of success in improving organic search and PPC performance?

Do you have strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar)?

Our client is a global leader in crafting products that captivate hobbyists worldwide and is looking for an SEO & PPC Lead to join their team. With a rich history and a commitment to detail, it has become a prominent name, bringing joy to enthusiasts of all ages across the globe. This is a great opportunity to work for an established local company and to join at an exciting time for the business.

Responsibilities for the role of SEO & PPC Lead

• Define and implement on-page SEO best practices, ensuring website content is optimised for user experience and search engine visibility
• Define technical SEO best practices and identify areas for improvements including site speed and mobile responsiveness. Work with the engineering team to roll out enhancements
• Monitor and track then analyse, and report on data to measure SEO effectiveness
• Carry out keyword research to identify opportunities to optimise existing content
• Stay up-to-date with the latest search engine algorithm changes and SEO industry trends
• Collaborate with the cross-functional team of developers, product managers, product marketers, and designers to ensure the successful implementation of SEO strategies
• Oversee and manage day-to-day optimisation and management of all Google Ads campaigns to deliver on KPIs and improve return on investment for our range of brands.
• Nurture and grow new opportunities within the PPC environment and present ways in which we can apply to our brands
• Coordinate reporting and performance analysis of all activities to make recommendations and optimise ROI
• Work with European and US E-Commerce Executives on non-UK campaigns
• Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods.

Person Specification for the role of SEO & PPC Lead

• Must have several years of experience in SEO & PPC, demonstrating a proven track record of successfully enhancing organic search and PPC performance.
• Essential the candidate has robust analytical skills and familiarity with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar).
• Must have extensive proficiency in Google Ads you will be the company s primary Google Ads specialist, showcasing unparalleled knowledge of Google Ads.
• Ideally, the candidate will have experience in collaborating with and managing relationships with third-party agencies.
• Must show a solid competency in Google Analytics and Excel, enabling the reporting of monthly campaign performance and the provision of actionable recommendations and insights.
• Essential the candidate is self-motivated with strong organisational skills and effective time management.
• Must hold a strong proficiency in Microsoft Outlook, Word, and Excel.
• Outstanding communication skills, both verbal and written are required for this role
• Ability to adapt to changing priorities and commercial requirements.
• Creative mindset with the capability to introduce innovative ideas to the role.
• Must be results-orientated and self-driven to lead and succeed.

Our client is a leading manufacturer with over 100 years of rich and successful history. They are a global force with a branding that leads the way to a raft of top-tier clients

To find out more about the position, please apply and we will be in touch to discuss the role in more detail.

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