Shop App Manager

Shop App Manager
Salary - £ Competitive day rate and bonus scheme

We have an excellent opportunity for an experienced Shop App Manager to join our client, a large global brand based in Chertsey.
In this role you will be responsible for the development of the strategy for our clients Shop Mobile App; bringing to life a distinct, ownable value proposition that both acquires new customers and grows LTV from our existing users.

Shop App Manager Responsibilities

• Monitor key competitor App developments; benchmarking vs our own Shop App proposition
• Identify and bring to market new propositions, services and experiences through the Shop App
• Develop and implement our clients Shop App Commercial strategy and Promotional Calendar
• Achieve and exceed commercial critical metrics, to both acquire and retain App users
• Monitor key competitor developments and conduct regular benchmarking of our clients Shop App proposition to identify points of difference and improvement opportunities
• Build a deep understanding of consumer needs that the App can meet (both new to DTC, and DTC existing customers)
• Monitor customer feedback on the Shop App, through combining App Store reviews, NPS insight and Analytics data
• Work with our central DTC Data & Insights team to clearly articulate the impact of the Shop App on increasing Customer Lifetime Value and Purchase Frequency across both our MX and CE Categories
• Conduct relevant research and analysis to develop ideas into clearly defined concepts that are supported by robust cases
• Collaborate with PMO, Regional and Global App Taskforce teams to prioritise planning and delivery of new initiatives; identify ways to rapidly bring new concepts to market through 'test & learn’
• Track and monitor performance through implementation to benefits realisation

Shop App Manager Key competencies

• Extensive commercial/e-commerce experience
• Demonstrable experience in taking new Apps to market and growing an engaged user base
• Experience in App proposition development and case development
• Experience in managing agencies and leading cross-functional teams
• You will have strong strategic, analytical and commercial competence

Benefits
• Hybrid role
• Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
• Access to staff sales discount and Reward Plus shopping discount
• 3 x volunteering days each year
• Government pension auto-enrolment from 12 weeks Pension contribution
• Excellent subsidised staff restaurant
• Onsite parking
Free Shuttle Bus service (from Weybridge & Woking Station)

Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant - Charlie Shepherd