Shopper Marketing Manager

Have you considered a career as Shopper Marketing Manager? Do you have experience of developing and maintaining strong relationships with customers in a marketing or sales environment but want to concentrate on Shopper Marketing to develop your marketing career further? Are you looking to progress your career in a global company?

If this is you, we have a vacancy for a Shopper Marketing Manager to join our team on a permanent basis. This is a full-time position based in our offices at Didsbury, Manchester with hybrid working pattern of up to 2 days homeworking per week available.

At Essity we are dedicated to improving well-being through leading hygiene and health solutions. We have some of the UK’s most recognisable household brands Cushelle, Plenty, Bodyform and TENA. Essity can offer you the opportunity to work on some of our market leading consumer brands in partnership with top UK grocers.

About the Role

As a Shopper Marketing Manager you will focus on building strong, collaborative relationships with our colleagues internally and customers externally. You will develop in your role to know how to design and activate customer focused shopper activations and customer engagement sessions to drive retailer and brand growth.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do

Lead and execute shopper and trade marketing plans

• Deliver insights-driven trade rationale, programmes and customer engagement

• Lead and execute Shopper Marketing plans differentiated by customer and/or channel

• Define and select the optimal marketing mix (BTL) based on the path to purchase

Build shopper strategies and drive their activation

• U nderstand the path to purchase of the shopper in our categories, brand and customer shopper dynamics, the retailer strategy and toolkits and category vision

• B uilds shopper strategies respecting principles for brand, channel and customer, and set budget priorities. Be able to build a plan and roll it out within the Business Planning Cycle in strong alliance with cross functional teams

• E xecute with excellence, internally and externally, across channels and customers. Deliver cut-through campaigns and shopper messaging. Steer agencies and budgets and share best practices. Lead & deliver impactful customer engagement sessions & presentations

• R eview Shopper Marketing plans based on agreed KPIs / perfect store execution. Draw conclusion, shares learnings and balance monetary / non-monetary promotions together with sales

Who You Are

You will need to be able demonstrate some marketing experience -ideally in the retail sales and marketing environment. You will be analytical and creative and have a passion for looking at data to drive shopper insights. If you have experience in insights analysis and building plans from the insights data that would be great, but training can be provided if necessary.

What is key is that you are an effective communicator and able to influence others. Alongside this you will demonstrate how you can listen to others to help build a mutually agreed way forward in regards to marketing plans. You will have the courage, passion and creativity to identify opportunities internally and externally. You will lead by example and be an ambassador for Essity, our brands and the Shopper Marketing function.

What We Can Offer You

This is a great opportunity to advance your Shopper Marketing career working with top UK grocery and high street retailers. In return we offer a permanent contract with a competitive salary and benefits package including car allowance, bonus opportunity, pension (10% employer contribution), PMI, holidays starting at 27 days holiday + Bank Holidays. There are plenty of other local incentives.

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. To support we will provide relevant training as required depending on your sales and marketing experience to-date.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.

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Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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