Social And Digital Marketing Specialist

Location: Cambridge or Bristol
Way of working: Hybrid working (1-2 days per week in office )or; In-office (3+ days with additional perks)
Hours of work: 40 hours per week
Length: Full-time / Permanent
Salary: £35,000 - £45,000 per annum

Our purpose is simple: To improve the lives of everyone who relies on positioning technologies

We develop groundbreaking technology that boosts the accuracy, reliability and security of radio receivers. Chipset manufacturers and Original equipment manufacturers (OEMs) partner with us to enhance the capability of their devices, helping to improve the lives of billions of people who rely on location technologies.

The Opportunity:

Reporting into our Senior Brand and Communications Manager, we are hiring an experienced Social and Digital Marketing Specialist who will work closely to support the strategic goals of the Marketing department, offering support in the overall evaluation and effectiveness of social media and Digital Marketing.

This role has significant scope for development and working alongside various stakeholders across our business, you will help strengthen our Company’s brand in line with our vision and societal purpose, as we continue to grow internationally.

This is a dynamic and influential position that requires a degree of strategic thinking and excellent communication skills to help embed the right tools and frameworks, maximising user experience and return on investment.

Key Responsibilities

Social media

• Support the implementation of our new social platform and use existing content to develop and engage target audiences (across Linkedin, X and YouTube), providing essential insights on reporting and analytics
• Research & build a content calendar, maximising effectiveness across all platforms including Linkedin, X, YouTube and other third party placements
• Conduct social listening, monitoring trends and market activity, using this insight to actively grow our brand narrative
• Align suitable content creation including photography / videography including basic editing
• Optimise paid advertising to support organic brand growth
• Provide recruitment marketing support

Media management

• Conduct proactive monitoring of targeted media for commentary and feature opportunities
• Monitor media coverage

Website content

• Manage website updates including posting regular content
• Optimise SEO
• Manage and report on effectiveness using Google Analytics, making recommendations for improvement

Campaign support

• Manage multiple digital channels used to facilitate all elements of our integrated campaigns
• Evaluate overall effectiveness of marketing campaigns, reporting data insights in a clear and concise way
• Support the smooth running and operation of webinars
• Work with our CRM specialist to track lead development and onwards nurture

Other

• Provide general marketing administration tasks to support the wider team
• Conduct wider market research and competitor analysis to identify trends and opportunities in the Digital Marketing landscape
• Support the production and distribution of Digital Marketing materials, ensuring brand consistency and high-quality output

Your Experience

Essential

• Strong track record of owning and developing social media channels, using integrated platforms and managing paid social where required
• Experience in media management and analysing data to make informed decisions
• Business to business communications and Digital campaigns experience
• Excellent project management
• Proficient in scoping messages using core content materials, utilising editing skills where required - video, Canva
• A thorough understanding of the full marketing communications mix and how different channels can be used to influence an audience, ideally with a marketing qualification
• Proficient in Digital Marketing platforms and CRM systems (Pipedrive)
• The ability to develop and maintain strong relationships with key stakeholders
• A genuine interest in the technology industry
• Ability to operate with agility and be comfortable working with our Senior Brand and Comms Manager to evolve implementation of our Marketing strategy
• Solid knowledge of SEO, web analytics and Google Adwords

Your Development and Perks

Your development is equally important as our business grows and we offer opportunities including appraisals, career development plans, training courses, feedback sessions through 1-2-1 meetings, knowledge-sharing and cross-training.

Our generous benefits package includes the following;

• 8% company contribution pension scheme
• You choose your way of working- In-hub (3+ days p/w in office) or Hybrid (1-2 days p/w in office)
• 25 days annual leave + bank holidays
• Office closure at the end of each year
• Additional annual leave based on your length of service
• Paid professional memberships and career development through our personalised framework
• Company-wide social events and team lunches on a weekly basis
• Company Options Scheme
• Up to £5000 Recommend a Friend scheme
• FocalPoint Cycle to Work Scheme
• Vitality Health Core Package private healthcare (inclusive of mental health cover, EAP, dental, hearing and optical cover, and more)

Company options are not offered as part of the package. You may be offered them throughout your employment.

Our Guiding Principle and Values

Our guiding principle, Strive for Excellence, sets the expectation of how we operate.

It helps to shape our work environment, and how we should navigate everything we do from our day to day behaviours to the way we interact across the organisation.

1. We value high integrity. We demonstrate this through honesty, transparency and ethical behaviours.

2. We value high performance. We demonstrate this through active problem solving, proactively seeking out solutions.

3. We value high collaboration. We demonstrate this through empowering our people and teams, creating an environment that encourages inclusivity and respect.

Our purpose is to improve every positioning solution

At FocalPoint, our purpose is to improve the accuracy, reliability, and security of everyday devices that rely on positioning technology. We believe that GNSS is one of the marvels of the modern world, considering over a trillion dollars of the US economy and over 800 billion euros of the European economy currently depends on this incredible positioning and timing system. However, the sensitivity and accuracy of current receivers cannot fulfil the demands of 21st century businesses and users.

We develop groundbreaking technology that boosts the accuracy, reliability and security of radio receivers. Chipset manufacturers and Original equipment manufacturers (OEMs) partner with us to enhance the capability of their devices, helping to improve the lives of billions of people who rely on location technologies.

We are an equal opportunities employer.

We believe in diversity, equity and inclusion.

We believe that diversity fosters innovation and creativity, and we welcome and encourage applications from candidates from all backgrounds, regardless of race, ethnicity, gender, sexual orientation, religion, disability, age, or any other characteristic protected by law.

We are committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.