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Form of workAiralo is seeking a talented and highly motivated Social Media and Influencer Marketing Specialist to join our European marketing team and grow our UK & Ireland markets.
You will be responsible for guiding the strategy and development of our entire Social Media ecosystem in your markets and you will develop and execute Influencer Marketing campaigns to raise brand awareness, drive user engagement and boost conversions.
This role offers an exciting opportunity to work with some of the most influential voices in the travel and tech industry.
Responsibilities include but are not limited to:
- Strategy Development and Campaign Planning: Brainstorm, develop and execute end-to-end Influencer Marketing campaigns aligned with Airalo's goals and target audience.
- Identify and Recruit Influencers: Partner with relevant UK/Irish influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products.
- Social Media Strategy: Develop and execute an effective Social Media strategy tailored to the UK and Irish markets to increase brand awareness, engagement, and lead generation.
- Community Engagement: Monitor and actively engage with the Airalo community on Social Media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers.
- Performance Analysis and Reporting: Monitor, analyze performance and prepare reports on the ROI and effectiveness of Influencer Marketing efforts, including KPIs and metrics
- Budget Management: Effectively manage the budget allocated for Influencer Marketing campaigns, ensuring efficient use of resources.
- Compliance and Contracts: Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations.
- Crisis Management: Handle potential Social Media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection)
- Stay Up-to-Date: Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's Influencer Marketing strategies.
Must-haves
- At least 3+ years of experience in a similar role, even better if in the travel industry. Strong experience with Social Media and Influencer Marketing is a must
- Knowledge of the UK and Ireland markets, fluency in English, impeccable verbal and written communication skills
- Extensive experience in brand management, content, Social Media, influencer and market insight with an in-depth understanding of the social and digital space
- Excellent knowledge of Instagram/Facebook, TikTok, Youtube, Twitter, Telegram, Linkedin, Snapchat (and other eventual emerging Social Media) and abreast of Social Media best practices, and regional, and global trends
- Owning a project that is not strictly part of your job description excites you and you take it as an opportunity to learn something new
- Superior internal & external communication & cross-functional stakeholder management skills
- Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
- Good time management with an eye for perfection & a strong operational background
Good to have
- Prior experience in the tech, travel, or telecommunications industry
- A network of UK/Irish influencers or influencers agencies you already worked with
- Certificates and/or courses in digital marketing
If you are interested in this position, please apply via the link.
