Social Media Executive

Social Media Executive

• Fixed Term contract Up to 12 Months - Maternity Cover.
• £27,000pa
• Birmingham, West Midlands B1 1RD

PURPOSE OF ROLE:

The Social Media Executive will be responsible for planning, implementing, managing, and monitoring the company’s Social Media strategy to enhance brand awareness, and increase audience engagement and client acquisition.

Tell me more…

Castle Fine Art is the UK’s leading group of retail art galleries, with 37 galleries nationwide. Specialising in original fine art, hand-signed limited editions and contemporary sculpture, our ethos is to make art accessible for all – which is encapsulated in our motto: Your World, Our Art. Having united collectors with artworks by exciting modern artists since 1995, Castle Fine Art works with some of the most renowned figures in the art world, iconic brands and major artists’ estates. Recent releases include work by Johnny Depp, Bob Dylan, Billy Connolly, Paul Kenton, James McQueen and John Myatt.

We are seeking a maternity replacement to manage our Social Media strategy for a period of up to 12 months. Reporting to the Head of Digital Marketing, you will own and implement the Social Media strategy across multiple platforms, creating engaging content tailored to the audience of each channel. You will be writing content that aligns with our tone of voice and brand guidelines, and collaborating with our in-house design studio to create engaging digital assets. You will manage the content calendar, optimising posting time where possible as well as supporting our network of galleries via the promotion of local activities to drive awareness and footfall.

You will instil best practice, adopt new functionality where necessary and ensure quality in order to deliver greater reach and engagement. With a passion for the ever-changing social landscape and how it can change the direction of a business, you will be continuously tracking and evaluating the success of all social campaigns, identifying areas of opportunity to drive performance.

Why join us?

We are a business that is growing fast, constantly evolving and has endless opportunities. Last year we expanded our gallery network opening in the thriving art community of Marlow and overseas with our new partner gallery, Castle Contemporary in SoHo, New York, USA. Launching at the prestigious art fair, Art Miami we even won best booth of the show. 2024 sees further expansion for new galleries and has new artist launches on the horizon.

Located in The Mailbox, Birmingham a short walk from New St Station, you will be based in our new state-of-the-art office space opposite our flagship gallery. “Welcome to the family” is the first thing you will hear from our Managing Director Ian Weatherby-Blythe when you join, as well as meeting our friendly and passionate marketing team of over 15 people.

The must haves:

• A deep understanding of social platforms, driven by personal ambition for how social can change the way companies do business.
• Be able to effectively communicate Social Media activity to colleagues and the wider business
• A “test and learn” mentality and not afraid to take the initiative and test new strategies
• Excellent command of written English
• Highly organised – this role will involve managing multiple projects at once
• An interest in the art industry, with a desire to learn about our artwork and artists
• Degree/professional qualification in marketing.
• Some previous experience managing company Social Media presence
• Flexible attitude to work, and understanding that due to the nature of the work, out-of-office hours work may be required.

To be a success, the below will sound just like you:

• You are highly organised and approach managing workloads and deadlines according to business priorities
• You have excellent written skills and a proven ability to write in a confident and engaging style, which can be tailored to be consistent with the Castle brand
• You have decision-making ability and a sense of responsibility
• You have fun with your work and with your co-workers
• You are confident in sharing your ideas with others

What’s in it for you?

• Competitive starting salary and great career prospects in a fast-paced and growing business
• Bonus scheme
• Pension scheme contribution
• Fantastic staff discount
• 28 days initial holiday allowance, plus 1 additional day for each year of service (to a maximum of 33 days per annum)
• Hybrid working options
• A welcoming and friendly work environment
• Friday night socials.

If this has sparked your interest, then don’t hesitate to get in touch and let’s have a chat.