Address
Form of work
SalaryAbout Us:
Combat Stress is the UK's leading mental health charity for veterans. For over a century we've been helping former servicemen and women deal with issues like post-traumatic stress disorder (PTSD), anxiety and depression. Today we provide specialist treatment and support for veterans from every service and conflict, focusing on those with complex mental health issues related to their military service. We provide a range of community, outpatient and residential mental health services to veterans with complex mental health problems. We provide services in-person, and via phone and online.
About the role:
We believe that the lives of veterans and their families shouldn't be torn apart by military trauma. With our specialist treatment and support, Combat Stress help's them to tackle the past so they can take on the future, and live full and meaningful lives. No-one else does what we do and it's a service thousands rely on, but we rely on public donations to carry on, and awareness of our brand is low. The Campaign Manager will play an integral role in launching our first major campaign in years, to propel awareness of Combat Stress and increase voluntary donations from 2024 and beyond.
- The Campaign Manager will project manage the final development of the campaign and its delivery, including launch activity to go live in May 2024.
- Work with the Director of Marketing, Communication and Information on the overall campaign strategy, which takes into account market data.
- Oversee end-to-end execution of the campaign, ensuring it is delivered on time and to budget.
- Establish measurement pre-launch and develop the first campaign performance methodology and report to be presented to ELT and the board.
- Develop the detailed campaign plan, including timelines and resourcing.
- Alongside the Director of Marketing, Communication and Information, work with an agency to review and approve media buying plans.
- Deliver regular reports on the progress and milestones towards delivery of the campaign.
FACTOR | ESSENTIAL | DESIRABLE |
Qualifications & Experience | · BSc in Marketing, Business or other related fields, or equivalent qualification or experience · Previous experience successfully project managing the launch of marketing campaigns (minimum two years) | · Ideally, experience with charity campaigns that both raise awareness and voluntary income · Experience working with internal and external resources including freelancers and agencies |
Skills & Knowledge Range and level of skills | · As a campaign manager you will have to work with a budget, co-ordinate multiple resources and meet deadlines to ensure successful delivery. You will need to help manage the team's output effectively and intervene if things aren't on-track. · Excellent communication · A track record of understanding ways to consolidate client needs and manage project risks · Ability to meet demanding deadlines · Ability to manage multiple workstreams at one time · Working with cross-functional teams | · As well as managing relationships with agencies and third parties, it would be beneficial to have the ability to persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaign activity. |
Personal Attributes The personal qualities required e.g. exercising initiative, organising, problem solving | · Problem-solving · Proactive · Collegiate · Organised, with the ability to prioritise · Forward-thinking · Team Player · Ability to respond quickly to changing demands · Attention to detail · Self-motivated | |
Other Requirements | · (Enhanced) DBS/Disclosure Scotland |
