Social Media Specialist

Reference Number - 78243
This Social Media Specialist will report to the Digital Communications Manager and will work within the Human Resources directorate based in our London office. You will be a permanent employee.
You will attract a salary of £40,000.00 and a bonus of 7.5%. This role can also offer blended working after probationary period (6 months) - 3 days in the office and 2 remote
Close Date: 29/01/2024
We also provide the following additional benefits
Annual Leave
Personal Pension Plan – Personal contribution rates of 4% or 5% (UK Power Networks will make a corresponding contribution of 8% or 10%)
Tenancy Loan Deposit scheme
Tax efficient benefits: cycle to work scheme
Season ticket loan
Occupational Health support
Switched On – scheme providing discount on hundreds of retailers products.
Discounted access to sports and social clubs
Employee Assistance Programme.
Job purpose
UK Power Networks is looking for a motivated Social Media Specialist to lead on the implementation of our digital and Social Media strategy.
Through this newly created role you'll help tell our story through compelling Social Media content to external audiences, boosting follower volumes and customer engagement. From the world's biggest commercial electric vehicle trial, to looking after people living in vulnerable customers during a power cut, every day is different. You could write a post about our work to support local school sports or coordinating films to be posted on Social Media following a national conference.
Principal responsibilities
Create and publish and share daily content (original text, images, video or HTML) that builds meaningful connections with customers and important partners
Optimise company pages within each platform to increase visibility of our social content and boost followers
Build Social Media strategy - platform determination, benchmarking, messaging and audience identification
Create weekly and monthly editorial schedules, including coverage of awareness days
Collaborate with business leads to deliver attractive and informative campaigns
Create engaging video and graphic content to suit channels
Track the performance of customer engagement and topics via analytics, to optimise campaigns and continuously improve
Establish networks of industry professionals/influencers on Social Media
Monitor all Social Media content and moderate all user-generated content and resolve customer issues when needed
Availability to manage response to occasional major incidents and storms when they occur
Skills
Able distil main points into creatively compelling narratives that grab the audience's attention
Strong written and verbal skills with excellent attention to detail
Video editing, photographic and graphic design skills.
Calm and resilient under pressure. At ease with deadlines and able to pivot to new priorities daily with ease.
Experience
Two years' experience in a similar Social Media / digital role
Experience creating and delivering high quality corporate Social Media content. You will be asked for examples of content, campaigns, and strategy at interview
Excellent understanding and prior use of Social Media such as Twitter, facebook, LinkedIn, TikTok, Instagram and SnapChat.
Have an established like-minded network of Social Media professionals to call on to ensure the best adoption of latest tactics and techniques, staying up to date in a fast-changing world.
UK Power Networks is a Top 25 'Best Big Companies to Work For', a Platinum-level Investor in People, a multiple winner of Utility of the Year. As the UK moves towards Net Zero and more electric transport and heating, this is a great time to join our business.
Health & Safety Responsibilities
Managers and supervisors carry both legal and company responsibilities for ensuring the health and safety of their employees, those under their control and those who might be affected by the work undertaken, i.e. public, visitors and employees of other organisations. This includes briefing individuals working for them and ensuring there is the necessary understanding, competence and application of requirements to work safely and without harming the environment.
Employees will ensure they understand the health and safety risks involved in their work activities and their responsibility to apply the controls needed to manage those risks to acceptable levels. Similarly where work activities can have an adverse impact upon the environment, and where there are legal requirements, employees will understand those impacts and the controls they must ensure are applied.
If in doubt ask!
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.