Sports and Events Marketing Manager

Job Title: Sports and Events Marketing Manager

Location: West Midlands, United Kingdom

Salary: Up to £40,000

About Us:

The West Midlands is a thriving region, celebrated for its vibrant and diverse visitor economy that attracts tourists, major events, and conferences from across the globe. From picturesque waterways to dynamic festivals, world-class venues, and culinary innovations, the West Midlands has firmly established itself on the global map.

In 2022, Birmingham proudly hosted the largest Commonwealth Games ever held, providing a golden opportunity for the West Midlands. The region welcomed an unprecedented 141.2 million visitors in 2022, surpassing pre-COVID-19 records by 38%. This remarkable achievement marked a 5% increase compared to 2019, showcasing the resilience and potential of the region's tourism industry.

This role is your chance to seize this unique opportunity and help establish the West Midlands as a globally competitive destination in the years to come. As the Marketing Manager – Business and Sporting Events, you will play a pivotal role in executing "Global West Midlands," the region's business plan for July 2023 to March 2025.

The Role:

Key Responsibilities and Key Activities:

• Plan and execute marketing activities related to business tourism (MICE) and major sporting events in the West Midlands.
• Utilize research and intelligence to drive destination marketing strategies with a focus on measurable outcomes.
• Support the implementation of the Global West Midlands marketing strategy for business tourism and major sporting events.
• Manage the creation and delivery of marketing assets, including complex collateral, event marketing, and audience/stakeholder communications.
• Build relationships with domestic and international media partners to develop marketing plans.
• Develop social media strategies to raise awareness and engagement for business tourism (MICE) and major sporting events.
• Write creative briefs for in-house and external agencies to produce marketing collateral for print and digital media.
• Support procurement processes, including tendering for services, managing contracts, and collaborating with contracted suppliers.
• Manage accounts and integrated campaigns/projects, ensuring brand compliance and achieving milestones.
• Budget management and allocation.
• Collaborate with internal stakeholders to ensure coordinated marketing efforts.
• Foster external relationships with West Midlands Local Authority destinations, DMOs, and business tourism/major sporting event partners.
• Contribute to the enhancement of visitor economy marketing channels and campaigns.

Skills and Attributes:

• Proven experience in delivering strategic and tactical marketing campaigns backed by research.
• Excellent relationship and account management skills.
• Ability to thrive in a fast-paced environment and manage complex stakeholder networks.
• Strong project management skills, self-motivated, and deadline-driven.
• Agency management and briefing skills.
• Experience in both B2C and B2B marketing environments.
• Creative thinker with a track record of achieving excellent outcomes.

Knowledge and Experience:

• Experience in the events industry, with knowledge of the MICE sector.
• Proficiency in delivering a full range of marketing activities, including campaigns, creative, brand, social media, and Events.
• Understanding of destination marketing, including campaign strategies.
• Knowledge of the West Midlands region.
• Experience in a multi-stakeholder/delivery partner environment.
• Line management experience with development and coaching activities.