Address
Form of workJob Title:UK Brand and Communications Manager
Employer:BP Energy
Location: Buckinghamshire, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 97d830223472
Job Details:
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
We are looking for a Brand and Communications Manager with deep technical expertise in advertising and build brands, crafting a consumer story that brings together many elements of a master brand to engage consumers in a meaningful story.
Within this role, you will seek to find the balance between Brand and tactical advertising and utilising multiple measurement metrics to build a Brand and comms investment plan that demonstrates profitable returns in short and long term. Being able to respond to the rapidly changing consumer environment and ensuring investment plans are in line with business objectives.
This is a real opportunity to make a long term impact as you lead on establishing and reenergizing brands within a portfolio, adapting globally defined brand strategies into meaningful brand plans across the customer journey sustained growth.
Key Responsibilities:
A member of the (country) marketing leadership team this role will be responsible for the Brand and comms budget with a view of the 2-year investment plan to achieve business and brand objectives.
Stand up return on marketing investment model establishing it as part of BAU media planning processes
Although solely responsible for (country) Brand and comms this role operates within a 24/7 global retail business which is transitioning to new energy vectors and business models
Working within a matrix organization to engage and influence across global retail and corporate teams.
Management of multiple projects and partners, shifting and adjust marketing plans to adapt to changing market conditions whist retaining the core strategic principles
Building positive relationships with agency partners to write brilliant briefs and build customer first creative platforms.
Customer led approach with expertise in interpreting customer insight across primary and desk research as foundations to Brand and comms plan.
Lead and empower a team of 4 direct reports
Key Skills:
A deep understanding of the media landscape to build effective and profitable media plans
Experience b uilding and developing a successful team of Brand and comms professionals. Nurturing talent across all levels and building a great place to work
Expertise in the delivery of retail Brand and comms plans
Experience and skill operating in a matrix organization.
Deep knowledge in performance marketing to drive sales, ideally within a retail convenience market.
Strong Financial delivery capabilities (Budget planning, RCOP, Performance management)
Ability to influence at a local, regionally and globally.
3rd Party relationship and performance management including the sourcing and identifying of both partner agencies and loyalty partners
Why Join our team?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future.
Apply now!
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status , neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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